When opportunity knocks, travel tech replies
2023 expects to see many travel markets recover to or even exceed their 2019 levels. US visitors have regained their appetite for travel, and Asian markets are finally opening up again. The pandemic has changed some perspectives on motivations to travel, booking trends and product preferences, for better and for worse. Where are the most exciting prospects for this year and next, and how can travel tech help you to capitalise on them?
Members of the European Tourism Association (ETOA) discuss the areas where opportunity lies, both for expansion and revival of established markets, and in new areas for growth.
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