Tech Talk: Is Immersive the next big thing?
28 Jun 2023
(Your local time: - )
Artificial intelligence , Consumer experience , Inflation and controlling costs , Integration , Managing change , Recruitment and retention , Winning and keeping customers , Year of opportunity
Turn the clock back a few years and virtual reality was the next big thing, with many big tech companies investing heavily with Facebook betting on the rise of the metaverse. That gamble is looking a little shaky while Disney has shut down its VR studios. At the same time, new high-tech art shows and virtual brand extensions like Stranger Things and War of the Worlds are proving hugely popular attractions. Is the tech for immersive experiences ready to roll?