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Tech Talk: Is Immersive the next big thing?

28 Jun 2023
Turing Theatre
Artificial intelligence , Consumer experience , Inflation and controlling costs , Integration , Managing change , Recruitment and retention , Winning and keeping customers , Year of opportunity

Turn the clock back a few years and virtual reality was the next big thing, with many big tech companies investing heavily with Facebook betting on the rise of the metaverse. That gamble is looking a little shaky while Disney has shut down its VR studios. At the same time, new high-tech art shows and virtual brand extensions like Stranger Things and War of the Worlds are proving hugely popular attractions. Is the tech for immersive experiences ready to roll?

Ana Metz, Foinder and Editor - FutureTravel
Andrew McGuiness, CEO - Layered Reality