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Can you really use tech to improve efficiency without sacrificing CX?

29 Jun 2022

Operators are under more pressure than ever – reduced team sizes, coupled with post-COVID customer wariness and increased schedule changes have led to a real operation pinch point that many are turning to technology to relieve.

Part of what makes the travel industry so special is that human interaction really makes the experience – so how can we balance the need for increased automation and improved self-service without sacrificing the customer experience in the process. We’d like to explore your experience, and challenge our own thinking on where technology might help support the travel industry in the short and long term.