FIVE MAJOR TRENDS TO TAKE TRAVEL & HOSPITALITY TO THE NEXT LEVEL
Travel & Hospitality Practice experts at DataArt predict that 2019 will be dominated by five major technology trends, driven by advanced solutions aimed at consumers’ need to have access to the latest technologies while travelling.
1. ARTIFICIAL INTELLIGENCE IS SET TO REACH NEW HEIGHTS
We’ve already witnessed great successes with the deployment of AI solutions in the travel and hospitality (T&H) industries, and we expect this progression to skyrocket in the coming year. The technology’s ability to significantly improve customer service while saving human resources makes AI perfectly suited to the sector, with new innovative applications predicted to arrive at an increasingly rapid pace in 2019.
2. OPEN APIS WILL DRIVE IMPACT
Technological integration has posed massive challenges in recent years, as industry players struggle to bring new tech on board without greatly increasing the complexity of managing their overall systems. The proliferation of open APIs will ramp up in 2019 to allow for the effective communication and synchronisation between the full range of technology systems used in the industry.
3. AUGMENTED REALITY WILL MAKE A PLAY FOR ATTENTION
From three-dimensional views of hotel rooms on mobile to AR games and augmented environments, DataArt’s experts expect to see massive advancements in Augmented Reality over the coming year. Although the T&H industries have been relatively slow to adopt this technology to date, 2019 will be the time for AR to come to the forefront as an innovative marketing and personalisation tool.
4. SELF-SERVICE WILL RAMP UP
Research indicates a growing consumer interest in self-service solutions, and the industry will meet this evolution through the expansion of technology that eliminates the need for customers to interact with a human to complete a transaction. The increased speed and convenience are highly beneficial to both companies and consumers, while further advancements in this technology will reduce issues with self-service systems to ensure reliability and long-term success.
5. VOICE ASSIST WILL SURGE ALONG WITH CONSUMER EXPECTATIONS
Voice assist technology is already prevalent in a wide range of industries, and its adoption in T&H is growing at an impressive rate. The rise of mobile and smart home technology results in voice assist tech already being commonplace for many consumers, thereby allowing T&H to harness the increasing popularity of this technology. Today’s consumers expect convenience and speed more than ever before, and voice assist technology will be a vital component of the industry’s response to meet the increasing demand for efficiency.
A global technology consultancy that designs, develops and supports unique software solutions, helping clients take their businesses forward. Recognised for their deep domain expertise and superior technical talent, DataArt teams create new products and modernise complex legacy systems that affect technology transformation in select industries.
DataArt has earned the trust of some of the world’s leading brands and most discerning clients, including Nasdaq, Travelport, Ocado, Betfair, Regus, Meetup and Apple Leisure Group among others. DataArt brings together expertise of over 2,500 professionals in 20 locations in the US, Europe, and Latin America.
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