Marketing automation platform Force24 (stand T22) will be delivering two advice-led sessions at TTE this February, to help travel businesses boost website conversions, revenue and loyalty!

‘The power of effective personalisation’ (day 2. 11:00) will challenge what personalisation really means and how it should be much more than just, “Hi [insert first name]”. Force24’s senior automation consultant and travel marketing expert James Skellington will walk delegates through the ability for true personalisation to enhance the customer experience, increase conversion and boost cross-selling opportunities.

In the following tech huddle (13:00), Head of Strategy Jake Sweeney will progress this conversation further, incorporating the challenges around cart abandonment, (81.1% in travel, Q1 2018), customer segmentation and effective communication strategies.

Hot on the heels of Force24's recent acquisition of SoAmpli, TTE will be the first time the social media tool has been revealed as part of Force24's marketing automation stack. Visitors will be able to get 'hands on' with the intuitive multichannel tech and 5 lucky visitors to the stand will win free SoAmpli access, for 5 users, for life!

Visit Force24 on stand T22.