James Bishop

James Bishop

Senior Director, Global Ecosystem, SiteMinder

Having begun his career at the UK’s Elite Hotels Group, James Bishop understands intimately the day-to-day challenges involved with managing and marketing a hospitality business. In 2002, he transitioned into the dynamic space of hotel technology, working initially as a business development manager with SoftBrands Europe Ltd (now part of the Infor Hospitality Suite) before taking on roles at Xn protel Systems and Acorn Hospitality Systems Ltd. 

Today James plays an instrumental role at the global hotel industry’s leading guest acquisition platform, SiteMinder, living out his passion for providing technology that empowers both hoteliers and technology innovators alike to find success online. Having led the diverse EMEA region’s sales team for many years, James now works with SiteMinder’s ever-expanding global connected Ecosystem partner portfolio to drive demand for hotels worldwide.