Jeri Salazar serves as Vice President, Loyalty for Preferred Hotels & Resorts. With more than 20 years of experience in the development and execution of integrated marketing and sales plans, exceptional customer service initiatives, and campaign development, she oversees a cross-functional team dedicated to enhancing both consumer awareness of the brand and engagement of I Prefer Hotel Rewards, the brand’s independent hotel loyalty program.
The customer experience has always been at the heart of Jeri’s career. She began honing her business acumen towards guest service while working with Peet’s Coffee & Tea, for whom she opened and operated several stores across California and other markets over seven years. Prior to joining Preferred Hotels & Resorts in 2017, Ms. Salazar spent more than 14 years leading the marketing and business strategy for The Disneyland Resort’s Annual Passport program, the theme park’s loyalty program. During her tenure, she also developed grassroots loyalty programs for two other Disney business units and oversaw the sales and marketing plan launching Aulani, a Disney Resort & Spa. Most notably, she spent 10 years as the head of Sales Strategy for Disney Parks & Resorts.
Jeri graduated with a B.A. from the University of California, Berkeley, and earned an M.B.A in Marketing & Strategy Concentration from the University of California, Irvine. She is based in Orange County, California.