Josephine is a Fellow of the Market Research Society and has focused on understanding Gen Z. As part of the senior team at Savanta she leads it’s Next Gen practice. She was the Managing Director of YouthSight research until it was acquired and before that she spent nearly a decade at GfK.
Josephine is an active member of MRSpride, presenting the podcast OUTsights, and is passionate about making market research an industry where everyone can succeed. Josephine is a regular on the international conference circuit, sharing her take on generational theory supported by Savanta’s unique State of the Youth Nation tracking data.
Listen to Josephine talk about the Youth Market on Radio 4’s The Bottom Line https://www.bbc.co.uk/programmes/b080xk99