Milena Nikolova

Miss Milena Nikolova

Chief Behaviour officer, BehaviorSmart
Milena is a leading expert in using knowledge about human behaviour to power solutions that improve market success and sustainability performance in travel. With her work she supports tourism enterprises and destination authorities in achieving their goals by understanding and applying smart changes in relevant behaviours.   
Milena is a frequent speaker at global and regional tourism industry events on topics such as behavioural thinking for tourism, new traveller behaviours, behaviour-smart innovation and others. She is the author of the first book that explores the potential of applying knowledge from behavioural sciences to strategic issues in the travel industry. She is also the founder of a boutique consultancy focused on behaviour-smart innovations for the tourism industry.