Peter has spent the last two decades in leadership roles successfully growing global travel tech businesses, delivering year on year revenue growth and has worked with many of the leading cruise specialists & travel businesses around the world, advising on the implementation of technology.

Following product management roles in early stage Interactive video streaming projects such as Per Per View television & the Sega Games Channel for Virgin Media, Peter was their Market Manager for digital travel product distribution, before joining Vertical Systems as Marketing Director. Peter was then Global Sales Director at Traveltek for 12 years growing the company globally and rolling out the market leading Cruise Dynamic Packaging tech. In late 2019, Peter launched his start up, CruiseAppy, an integrated App & website platform aiming to change how cruise sellers engage with their customers and now works with 60 leading cruise agents and cruise lines around the world. The proposition was further enhanced in 2022 with the launch of Cabin Select, a new channel management platform for specialist cruise lines, with the goal of driving down the cost of digital sales distribution.