Mr Tony Sandler
CEO, What Now Travel
Tony Sandler came from a background in sales/marketing/advertising before doing an MBA in Spain and then joining the entrepreneurial world. Having lived abroad and been a passionate traveller, he set out to solve a problem around in-destination travel discovery by creating the “What Now?!” product – which became the Official Tourist App in London, generating over 500k downloads without spending a penny on marketing and also was the first company in the world selling e-tickets at the Tower of London. Having experienced both the highs and lows from the rollercoaster of starting a business, currently they are coming out of Covid times with an updated in-destination recommendation platform that helps properties such as hotels and Airbnbs both provide a better visitor welcome experience for their guests as well as making a new revenue stream on experiences booked by travellers away from the front desk/concierge.