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Explore the Travel software sector at our show, highlighting the latest in innovation for booking and managing travel.

This section is dedicated to the newest technologies in itinerary planning, reservation systems, and enhancing customer service, all designed to improve efficiency and satisfaction.

It showcases how digital advancements are transforming the travel industry and provides a glimpse into the future of seamless travel experiences.

This area is essential for anyone interested in the evolving landscape of travel technology.

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Exhibitors

Explore our selection of top exhibitors, all offering groundbreaking solutions and services tailored to enhance travel experiences. Featuring state-of-the-art technology and custom service offerings, our carefully curated collection aims to revolutionize how you manage corporate travel.

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Sessions

Introducing our distinguished speakers, seasoned experts in booking and reservation systems. Their engaging talks and insightful discussions are designed to spark new ideas, methodologies, and strategies, driving the advancement of booking technologies within the travel sector at our event.

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Building a workforce of agents: What Claude means for travel

Turing Theatre

10:00 – 10:20

AI has moved from answering questions to taking action. With Claude and agentic features like Cowork, travel companies can stand up teams of AI collaborators alongside their people. Anthropic shares what good looks like today, and what separates high-ROI rollouts from expensive experiments.

Harry Herbert, Enterprise GTM Lead - Anthropic
From pilot to production: A travel leader's Claude story

Turing Theatre

10:20 – 10:45

An Anthropic travel customer shares what they built with Claude, the problems they tackled first, the guardrails that got them live, and the commercial impact they can now point to.

Harry Herbert, Enterprise GTM Lead - Anthropic
From SEO to GEO and make yourself visible in the new AI world

Turing Theatre

11:00 – 12:00

The rise of AI-powered search and the dramatic fall-off in direct clicks in search has led many to ask whether a new strategy is required that does not focus on SEO and SEM. The travel sector spends billions every year on search but will companies now have to invest even more. This session explains the concepts of generative engine optimisation (GEO) and answer engine optimisation (AEO) and looks at how to be ready for the new AI age.
How not to sue your tech supplier: five things you must not miss in traveltech contracts

Lovelace Theatre

15:00 – 15:30

It’s a scary thought but sometimes the first time a contract is read fully is when there’s a problem. Many people have felt that feeling of unease when they realise they are on the hook for a tech problem. The “black box” nature of AI also means that companies now have to blindly rely on tech without knowing exactly how it works. This session looks at how to avoid the problems and set up a legal framework that works for all parties.

Nick Goodchild, Solicitor - TravLaw
The new social battleground: TikTok vs Instagram and the rise of “influencer-to-booking”

Lovelace Theatre

12:30 – 13:00

Travel inspiration is already social. The next leap is native booking, attribution, and inventory access. We hear from two platforms about how they are working with influencers to go from inspo to booking.

Alicia van der Meer, Field marketing lead - Kolsquare
The payments revolution in travel

Turing Theatre

14:15 – 15:15

Payments are coming to the fore in travel. Stripe launched Instant Checkout with OpenAI, Revolut sign a huge deal with Booking.com for Revolut Pay while Mastercard and Visa made huge strides in tokenisation. Buy now, pay later is growing fast. How will this impact the travel sector and what can we expect next?

Leo Caporali, Head of Airlines & Travel, Acquiring - Revolut Business

David Messenger, CEO - PingPong Payments

James Lemon, Global Head of Hospitality, Travel & Leisure - Stripe

Marc O'Fathaigh, Head of Airlines & Travel, Acquiring - Klarna UK and Ireland

Getting your travel business ready for agentic commerce

Lovelace Theatre

13:00 – 13:45

A new generation of travel journeys is playing out entirely inside an AI conversation, where agents search, compare, book and pay on the traveller's behalf. Hear from Anthropic and builders shipping agent-ready experiences today.

Harry Herbert, Enterprise GTM Lead - Anthropic

Jason Cincotta, CEO - Kismet
ICYMI: Learnings from Phocuswright

Lovelace Theatre

10:00 – 10:30

Travel Tech Show comes to London off the back of Phocuswright Europe. What were the big talking points from the event?

Linda Fox, Executive Editor - PhocusWire
The Battle of Ideas

Turing Theatre

14:45 – 15:45

Our panel of industry pundits debate five key questions suggested in advance through our website and on the day. Expect forthright opinions and plenty of controversy.

Brian Young, Managing Director EMEA - G Adventures

Alex Bainbridge, CEO - Autoura
The Think Tank: travel’s leaders share their views

Turing Theatre

11:45 – 12:45

Our flagship panel gathers some of the most influential C-suite executives and global thinkers in travel today to discuss the forces shaping our industry, from geopolitics and AI to sustainability, recruitment, DEI, and, of course, the latest in travel technology. Expect bold opinions, fresh perspectives, and a few surprises, as we dare to ask the questions no one else dares to tackle. Always one of the most anticipated sessions on the programme, The Think Tank promises an unfiltered look at the challenges and opportunities ahead.

Roopak Pati, Managing director, investment banking, technology, media & communications - Oppenheimer

Klaudija Janzelj, General manager - Tourplan Europe

Kasia Pankoska, CEO - Hoeltreats
Turning good ideas into great businesses

Turing Theatre

14:00 – 14:30

A serial entrepreneur talks about how to turn a flash of inspiration into something that can actually generate revenues and be scaled up into a thriving travel business. We look at the relationships that are vital, the pitfalls to avoid and identifying markets.

Kieran Yoo, Senior vice president - Cambon Partners

Explore the fantastic sessions that are being hosted in 2026. These showcases demonstrate the breadth and variety of topics we will cover, reflecting our dedication to providing unmatched insights and opportunities in the realm of travel technology.

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TravelTech Show
24-25 June 2026 | London Excel

What is the travel software sector, and what can I expect to find there?

This sector at the Travel Tech Show focuses on travel management software designed to enhance the efficiency of travel agents and travel management companies. Expect a wide range of innovations in online bookings, reservation management, and customer satisfaction tools.

Who are the key exhibitors?

Leading travel management software companies and emerging tech startups, offering solutions for travel agencies, payment gateways, and strategic decision support tools in the tourism industry.

How can I see live demonstrations of solutions?

Check the event programme for live demonstration times and locations. Many exhibitors will also offer demos at their stands upon request, showcasing the latest in travel booking and reservation management.

Are there seminars focused on innovations?

Yes, there will be seminars led by experts, discussing the latest developments and providing actionable insights into using advanced technologies like AI in the travel and tourism industry.

How can this software improve my business?

Travel management software automates various aspects of corporate travel management, from travel itineraries to payment tools, reducing operational costs and enhancing customer satisfaction.

Can I arrange one-on-one meetings with providers?

Absolutely. You can schedule meetings in advance by directly contacting exhibitors to discuss solutions that could benefit your business.

What types of solutions will be showcased?

Exhibitors will present a variety of solutions including online booking systems, CRM tools for reservation management, and data analytics platforms that offer actionable insights for travel agencies.

How is sustainability addressed?

Look for exhibitors presenting travel management solutions that help reduce environmental impact and promote sustainable practices within the tourism industry.

What networking opportunities are there?

The sector provides numerous networking events, including workshops, roundtable discussions, and informal meet-ups, allowing attendees to connect with peers and industry leaders to share strategies and insights.

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Welcome to our key show sectors, showcasing leading areas including expense management and sustainable travel. Explore innovations and trends across travel software, CRM, marketing, hospitality tech, accounting, and data & analytics, transforming business travel at the travel tech show.