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Navigate the challenges, opportunities, and innovations shaping the travel industry with our 2-day conference programme
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24 Jun 2026 Turing Theatre -AI has moved from answering questions to taking action. With Claude and agentic features like Cowork, travel companies can stand up teams of AI collaborators alongside their people. Anthropic shares what good looks like today, and what separates high-ROI rollouts from expensive experiments.
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24 Jun 2026 Turing Theatre -An Anthropic travel customer shares what they built with Claude, the problems they tackled first, the guardrails that got them live, and the commercial impact they can now point to.
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24 Jun 2026 Turing Theatre -The rise of AI-powered search and the dramatic fall-off in direct clicks in search has led many to ask whether a new strategy is required that does not focus on SEO and SEM. The travel sector spends billions every year on search but will companies now have to invest even more. This session explains the concepts of generative engine optimisation (GEO) and answer engine optimisation (AEO) and looks at how to be ready for the new AI age.
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25 Jun 2026 Lovelace Theatre -A new generation of travel journeys is playing out entirely inside an AI conversation, where agents search, compare, book and pay on the traveller's behalf. Hear from Anthropic and builders shipping agent-ready experiences today.
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24 Jun 2026 Lovelace Theatre -It’s a scary thought but sometimes the first time a contract is read fully is when there’s a problem. Many people have felt that feeling of unease when they realise they are on the hook for a tech problem. The “black box” nature of AI also means that companies now have to blindly rely on tech without knowing exactly how it works. This session looks at how to avoid the problems and set up a legal framework that works for all parties.Speakers
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25 Jun 2026 Lovelace Theatre -Travel Tech Show comes to London off the back of Phocuswright Europe. What were the big talking points from the event?
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25 Jun 2026 Turing Theatre -Our panel of industry pundits debate five key questions suggested in advance through our website and on the day. Expect forthright opinions and plenty of controversy.
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24 Jun 2026 Lovelace Theatre -Travel inspiration is already social. The next leap is native booking, attribution, and inventory access. We hear from two platforms about how they are working with influencers to go from inspo to booking.
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24 Jun 2026 Turing Theatre -Payments are coming to the fore in travel. Stripe launched Instant Checkout with OpenAI, Revolut sign a huge deal with Booking.com for Revolut Pay while Mastercard and Visa made huge strides in tokenisation. Buy now, pay later is growing fast. How will this impact the travel sector and what can we expect next?
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25 Jun 2026 Turing Theatre -Our flagship panel gathers some of the most influential C-suite executives and global thinkers in travel today to discuss the forces shaping our industry, from geopolitics and AI to sustainability, recruitment, DEI, and, of course, the latest in travel technology. Expect bold opinions, fresh perspectives, and a few surprises, as we dare to ask the questions no one else dares to tackle. Always one of the most anticipated sessions on the programme, The Think Tank promises an unfiltered look at the challenges and opportunities ahead.
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25 Jun 2026 Turing Theatre -A serial entrepreneur talks about how to turn a flash of inspiration into something that can actually generate revenues and be scaled up into a thriving travel business. We look at the relationships that are vital, the pitfalls to avoid and identifying markets.
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Find guided tours
Tech Tours are designed to be the most efficient way to navigate the show. Gain direct access to exclusive demonstrations and bypass the bustling show environment.
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Tech ToursTech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
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Tech ToursTech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
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Tech ToursTech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
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Tech ToursTech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
Meet our keynote speaker
Harry Herbert, enterprise GTM lead at Anthropic, will take to the stage to explore what Claude and agentic AI mean for the next era of travel — from AI collaborators to agent-ready booking journeys.
Discover the future of the industry at the Trailblazer Awards
Explore the shortlist and watch each Trailblazer’s pitch to discover the innovations set to reshape the future of travel. Vote for the business you believe deserves to be crowned the 2026 winner.
Don’t leave meetings to chance
TravelTech Show helps you find and meet the right people before you even arrive.
Use the 1-2-1 meeting platform to request meetings with suppliers, partners and prospects matched to your goals — so your time onsite is focused, useful and full of proper conversations.
What you can do with the appointment tool
BOOK ONE-TO-ONE EXHIBITOR MEETINGS
BOOK ONE-TO-ONE EXHIBITOR MEETINGS
Request meetings directly through your dashboard—and accept invites from exhibitors who match your profile
BUILD YOUR CUSTOM SCHEDULE
BUILD YOUR CUSTOM SCHEDULE
Bookmark sessions, block time for breaks, and organise your days around what matters most. Your personalised agenda updates in real time
Start discovering suppliers
Start your supplier shortlist
Compare suppliers, discover new technology and find the right partners for your business. Whether you’re looking to streamline operations, enhance customer experiences, future-proof your business, or unlock new partnerships, your journey starts here.
View the exhibitor list
New exhibitors for 2026
From emerging start-ups to global tech leaders entering the show for the first time, buyers can explore fresh products and services designed to streamline operations, enhance customer experiences, and drive business growth.
The 2026 Conference Agenda
Gain key industry insights
Across two dynamic days, expect future-focused sessions exploring the biggest challenges and opportunities shaping travel, from AI and payments to distribution and customer experience. Plus, discover the latest innovations and connect with the people driving the industry forward.
Explore the agenda
Don't just take our word for it: what our 2025 buyers had to say
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It’s a great opportunity for us to see what new technologies are out there for the travel industry and helps us to build partnerships with the right solutions providers for our business.
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There are combination of things that make TravelTech Show worthwhile. Meeting potential new suppliers, networking with people you already know and who you meet for the first time, and it has been really interesting hearing some of the sessions, particularly around the topic of the moment, AI.
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It’s always good to catch up with suppliers and see who the new kids on the block are. I’ve been really impressed at the quality of the stands and everyone is out in full force.
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As a DMC, it's really difficult to understand all the tech that's out there. And get an insight into what works for the size of your business and the scale of your customer base. You can spend hours trawling the internet, trying to get this information, whereas TravelTech Show has it all under one roof.
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I think it's been the vast amount of options. There isn't just one company talking about a specific segment, you have options. You can weigh up exhibitor proposals and offers and see which one is actually best catered to you. Because when it comes to this, it's not really a one size fits all.
The right people, in one place
Got questions? We’ve got answers
Who attends TravelTech Show?
Over 700 senior travel technology buyers from TMCs, tour operators, OTAs, airlines, hotels and other sectors attend the event, alongside 100+ global suppliers.
Why should I exhibit at TravelTech Show?
Exhibitors gain access to decision-makers with more than £467m in collective tech budgets. With 548+ meetings pre-booked in 2025, it’s the most efficient way to connect with qualified leads in Europe.
How does the 1-2-1 meeting platform work?
Our matchmaking tool allows buyers and suppliers to pre-arrange meetings before the event, guaranteeing quality conversations with the right people.
When and where does the event take place?
TravelTech Show 2026 will be held on 24–25 June at Excel London.
How is TravelTech Show different from WTM or ITB?
WTM and ITB are broad tourism events. TravelTech Show is focused purely on travel technology, making it the most targeted place in Europe to meet senior decision-makers looking for solutions.
What sectors of technology are covered?
AI, automation, payments, CRM, booking systems, data analytics, distribution, mobile solutions and more.
