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Travel AI sector

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Home | Sectors | Travel AI

 

Welcome to the Travel AI sector, where we spotlight the forefront of innovation in travel technology - your gateway to exploring the latest advances in AI-driven booking and travel management solutions.

Here, we showcase cutting-edge technologies designed to streamline itinerary planning, optimise reservation systems, and elevate customer service—all tailored to enhance efficiency and customer satisfaction.

Dive into how digital transformations are reshaping the travel industry and offering a sneak peek into the future of frictionless travel experiences.

This section is indispensable for anyone invested in the rapidly evolving landscape of travel technology.

 

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Exhibitors

Discover our handpicked selection of premier exhibitors, each providing innovative solutions and services designed to elevate travel experiences. Showcasing cutting-edge technology and bespoke service offerings, our curated collection is set to transform how you manage corporate travel.

SEE ALL EXHIBITORS

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Sessions

Introducing our distinguished speakers, seasoned experts in booking and reservation systems. Their engaging talks and insightful discussions are designed to spark new ideas, methodologies, and strategies, driving the advancement of booking technologies within the travel sector at our event.

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24 Jun 2026
  1. Turing Theatre
    AI has moved from answering questions to taking action. With Claude and agentic features like Cowork, travel companies can stand up teams of AI collaborators alongside their people. Anthropic shares what good looks like today, and what separates high-ROI rollouts from expensive experiments.
  2. Turing Theatre
    ab tasty ltd
  3. Turing Theatre
    An Anthropic travel customer shares what they built with Claude, the problems they tackled first, the guardrails that got them live, and the commercial impact they can now point to.
  4. Turing Theatre
    The rise of AI-powered search and the dramatic fall-off in direct clicks in search has led many to ask whether a new strategy is required that does not focus on SEO and SEM. The travel sector spends billions every year on search but will companies now have to invest even more. This session explains the concepts of generative engine optimisation (GEO) and answer engine optimisation (AEO) and looks at how to be ready for the new AI age.
  5. Lovelace Theatre

    As the travel industry pushes toward more seamless, end-to-end journeys, the challenge is no longer just technology—it’s collaboration. In this session, travel technology members of ETOA (European Tourism Association) explore how travel businesses are moving beyond siloed systems to create more connected, ecosystem-driven experiences. We’ll look at real-world examples of interoperability in action, the partnerships enabling progress, and the practical barriers that remain. From data-sharing to platform strategies, our panel of experts will examine what it takes to deliver joined-up journeys across multiple providers. Expect an honest discussion on what’s working, what’s not, and how travel organisations can play a more active role in building a truly connected experience.

    etoa
  6. Lovelace Theatre
    Mobi ai logo
  7. Tech Huddle Zone
    anthropic
  8. Tech Huddle Zone
    It’s never been more important to make bookings seamless for travellers with speed and ease the most important factors for choosing to proceed with a travel purchase. In this session, Trust Payments w ...
    trust payment
  9. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
    booking systems
  10. Lovelace Theatre
    Travel inspiration is already social. The next leap is native booking, attribution, and inventory access. We hear from two platforms about how they are working with influencers to go from inspo to booking.
  11. Tech Huddle Zone
     AI gives everyone the same superpower. What you can do with it depends on your platform. 
    intuitive
25 Jun 2026
  1. Lovelace Theatre
    A new generation of travel journeys is playing out entirely inside an AI conversation, where agents search, compare, book and pay on the traveller's behalf. Hear from Anthropic and builders shipping agent-ready experiences today.
    anthropic
  2. Tech Huddle Zone
    Mobi ai logo
  3. Turing Theatre
    nfon
  4. Tech Huddle Zone
    braze logo
  5. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
    search ai
  6. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
    travel management
  7. Turing Theatre
    Our panel of industry pundits debate five key questions suggested in advance through our website and on the day. Expect forthright opinions and plenty of controversy.
  8. Tech Huddle Zone

    Technology has never moved faster, yet many travel agencies are still grappling with the same question: where should they invest their time, money and attention?

    As AI and emerging technologies continue to reshape the industry, this interactive Tech Huddle takes a practical look at what is actually helping agencies succeed today. Bringing together perspectives from a travel agency, a travel technology provider and a travel data specialist, we'll explore the role of technology, data, customer experience and human expertise in building stronger, more competitive agencies.

    Join the discussion and share your own perspective on what the next generation of TMCs will be built on.

    Kudos logo
  9. Turing Theatre
    Our flagship panel gathers some of the most influential C-suite executives and global thinkers in travel today to discuss the forces shaping our industry, from geopolitics and AI to sustainability, recruitment, DEI, and, of course, the latest in travel technology. Expect bold opinions, fresh perspectives, and a few surprises, as we dare to ask the questions no one else dares to tackle. Always one of the most anticipated sessions on the programme, The Think Tank promises an unfiltered look at the challenges and opportunities ahead.
  10. Lovelace Theatre

    10:45  Welcome and introduction to the judges

    10:50  Finalist presentations (5 minutes each + 2 minutes Q&A):

    11:25  Judges’ deliberation

    11:30  2025 Winner: Crewfare

    11:35  Winner announcement

    11:40  Photos with judges and host

     

    trailblazer awards
  11. Turing Theatre
    A serial entrepreneur talks about how to turn a flash of inspiration into something that can actually generate revenues and be scaled up into a thriving travel business. We look at the relationships that are vital, the pitfalls to avoid and identifying markets.

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TechTours

Join the Journey: Embark on a curated tour and connect directly with top suppliers. Each stop offers a personalized demonstration of groundbreaking services and solutions. It's your chance to see the technology in action and ask questions in an intimate setting.

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2026 Agenda

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Explore the fantastic sessions that are being hosted in 2026. These showcases demonstrate the breadth and variety of topics we will cover, reflecting our dedication to providing unmatched insights and opportunities in the realm of travel technology. 
 

EXPLORE COMPLETE 2026 AGENDA

TravelTech Show
24-25 June 2025 | London Excel

Frequently asked questions

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What AI-powered solutions can travel companies find at the show?

Travel companies will discover a wide range of AI-powered tools designed to enhance the booking process, optimise pricing strategies, and analyse customer behaviour. These solutions help companies stay competitive in the evolving travel sector.

How can travel planners benefit from the latest AI technology?

Travel planners can explore the latest virtual assistants and AI tools that streamline travel planning and itinerary management. These technologies offer efficient ways to create the perfect itinerary based on dynamic pricing and traveller preferences.

What advantages do AI technologies offer online travel agencies?

AI technologies provide online travel agencies with powerful tools for enhancing their service offerings, such as natural language processing for understanding and responding to customer enquiries and language models that improve interactions with international customers.

How does the AI sector help in enhancing the traditional booking process?

The AI sector introduces advanced solutions that automate and refine the booking process, using AI to predict pricing changes and suggest optimal booking times, thereby saving time and reducing costs for both agencies and travellers.

Can AI replace a human travel agent?

While AI enhances the efficiency and effectiveness of travel planning, it complements rather than replaces the personalised touch and expert knowledge of a human travel agent, especially in handling complex travel arrangements or unforeseen changes.

What role do virtual assistants play in modern travel planning?

Virtual assistants, powered by AI, are becoming essential in helping travellers and travel planners execute tasks such as booking hotels, setting travel reminders, and providing real-time travel updates, making travel planning more accessible and convenient.

How are AI-powered tools transforming customer service in travel?

AI-powered tools leverage customer behaviour data and natural language processing to provide personalised travel recommendations and support, revolutionising customer service by offering timely and relevant trip ideas and solutions.

How does AI influence pricing strategies in the travel industry?

Dynamic pricing models enabled by AI help travel companies and agencies adjust their pricing based on real-time supply and demand, competitor pricing, and other market factors, ensuring competitive offers and maximising revenue.

What are the latest developments in AI for trip planning?

Innovative developments in AI for trip planning include sophisticated algorithms that suggest destinations, create tailored itineraries, and predict future travel trends, all aimed at enhancing the travel experience.

How is AI used to understand and predict customer behaviour in travel?

AI analyses vast amounts of data on past travel bookings and customer interactions to forecast trends, understand preferences, and tailor marketing and product offerings, thus driving more personalised and effective engagement strategies.
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KEY SHOW SECTORS

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Welcome to our key show sectors, showcasing leading areas including expense management and sustainable travel. Explore innovations and trends across travel software, CRM, marketing, hospitality tech, accounting, and data & analytics, transforming business travel at the travel tech show.

Travel software

Travel software

Travel Software sector

Discover innovative travel software solutions, transforming the way we book, manage, and experience travel globally.

→  Explore travel software sector

 

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Accounting

Accounting

Accounting sector

Explore the accounting sector, streamlining financial processes and compliance in the travel industry.

→  Explore accounting sector


 

SPONSORS & PARTNERS

Northstar