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Booking & Reservation Systems sector

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Home | Sectors | Booking & Reservation Systems

 

Welcome to the Booking & Reservation Systems Sector, where we showcase the latest advancements in booking technology for the travel industry—your gateway to discovering cutting-edge solutions and strategies for reservations.

Here, we present state-of-the-art technologies designed to streamline the booking process, enhance customer service, and optimise operational efficiency—all tailored to improve user experience and increase booking conversion rates.

Explore how digital innovations are revolutionising reservation systems within the travel sector and offering a glimpse into the future of seamless booking experiences.

This section is essential for anyone committed to navigating the rapidly evolving landscape of travel industry booking and reservation technology.

 

REGISTER NOW  STAND ENQUIRY

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Exhibitors

Explore our carefully selected range of top exhibitors, each offering innovative solutions and services aimed at transforming booking and reservation systems. Featuring the latest technology and tailored services, our curated selection is designed to enhance how you manage and optimise the booking process.

SEE ALL EXHIBITORS

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Sessions

Introducing our distinguished speakers, seasoned experts in booking and reservation systems. Their engaging talks and insightful discussions are designed to spark new ideas, methodologies, and strategies, driving the advancement of booking technologies within the travel sector at our event.

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24 Jun 2026
  1. Turing Theatre
    AI has moved from answering questions to taking action. With Claude and agentic features like Cowork, travel companies can stand up teams of AI collaborators alongside their people. Anthropic shares what good looks like today, and what separates high-ROI rollouts from expensive experiments.
  2. Turing Theatre
    ab tasty ltd
  3. Turing Theatre
    An Anthropic travel customer shares what they built with Claude, the problems they tackled first, the guardrails that got them live, and the commercial impact they can now point to.
  4. Turing Theatre
    The rise of AI-powered search and the dramatic fall-off in direct clicks in search has led many to ask whether a new strategy is required that does not focus on SEO and SEM. The travel sector spends billions every year on search but will companies now have to invest even more. This session explains the concepts of generative engine optimisation (GEO) and answer engine optimisation (AEO) and looks at how to be ready for the new AI age.
  5. Lovelace Theatre

    As the travel industry pushes toward more seamless, end-to-end journeys, the challenge is no longer just technology—it’s collaboration. In this session, travel technology members of ETOA (European Tourism Association) explore how travel businesses are moving beyond siloed systems to create more connected, ecosystem-driven experiences. We’ll look at real-world examples of interoperability in action, the partnerships enabling progress, and the practical barriers that remain. From data-sharing to platform strategies, our panel of experts will examine what it takes to deliver joined-up journeys across multiple providers. Expect an honest discussion on what’s working, what’s not, and how travel organisations can play a more active role in building a truly connected experience.

    etoa
  6. Lovelace Theatre
    It’s a scary thought but sometimes the first time a contract is read fully is when there’s a problem. Many people have felt that feeling of unease when they realise they are on the hook for a tech problem. The “black box” nature of AI also means that companies now have to blindly rely on tech without knowing exactly how it works. This session looks at how to avoid the problems and set up a legal framework that works for all parties.
  7. Lovelace Theatre
    Mobi ai logo
  8. Tech Huddle Zone
    anthropic
  9. Tech Huddle Zone
    It’s never been more important to make bookings seamless for travellers with speed and ease the most important factors for choosing to proceed with a travel purchase. In this session, Trust Payments w ...
    trust payment
  10. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
    booking systems
  11. Lovelace Theatre
    Travel inspiration is already social. The next leap is native booking, attribution, and inventory access. We hear from two platforms about how they are working with influencers to go from inspo to booking.
  12. Turing Theatre
    Payments are coming to the fore in travel. Stripe launched Instant Checkout with OpenAI, Revolut sign a huge deal with Booking.com for Revolut Pay while Mastercard and Visa made huge strides in tokenisation. Buy now, pay later is growing fast. How will this impact the travel sector and what can we expect next?
  13. Tech Huddle Zone
     AI gives everyone the same superpower. What you can do with it depends on your platform. 
    intuitive
25 Jun 2026
  1. Lovelace Theatre
    A new generation of travel journeys is playing out entirely inside an AI conversation, where agents search, compare, book and pay on the traveller's behalf. Hear from Anthropic and builders shipping agent-ready experiences today.
    anthropic
  2. Lovelace Theatre
    Travel Tech Show comes to London off the back of Phocuswright Europe. What were the big talking points from the event?
  3. Turing Theatre
    The travel industry has survived external shocks like terrorism, financial crises and pandemics by waiting for demand to return. This one is different because it does not attack demand. It changes how ...
  4. Tech Huddle Zone
    Mobi ai logo
  5. Turing Theatre
    nfon
  6. Tech Huddle Zone
    braze logo
  7. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
    search ai
  8. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
    travel management
  9. Turing Theatre
    Our panel of industry pundits debate five key questions suggested in advance through our website and on the day. Expect forthright opinions and plenty of controversy.
  10. Tech Huddle Zone

    Technology has never moved faster, yet many travel agencies are still grappling with the same question: where should they invest their time, money and attention?

    As AI and emerging technologies continue to reshape the industry, this interactive Tech Huddle takes a practical look at what is actually helping agencies succeed today. Bringing together perspectives from a travel agency, a travel technology provider and a travel data specialist, we'll explore the role of technology, data, customer experience and human expertise in building stronger, more competitive agencies.

    Join the discussion and share your own perspective on what the next generation of TMCs will be built on.

    Kudos logo
  11. Turing Theatre
    Our flagship panel gathers some of the most influential C-suite executives and global thinkers in travel today to discuss the forces shaping our industry, from geopolitics and AI to sustainability, recruitment, DEI, and, of course, the latest in travel technology. Expect bold opinions, fresh perspectives, and a few surprises, as we dare to ask the questions no one else dares to tackle. Always one of the most anticipated sessions on the programme, The Think Tank promises an unfiltered look at the challenges and opportunities ahead.
  12. Lovelace Theatre

    10:45  Welcome and introduction to the judges

    10:50  Finalist presentations (5 minutes each + 2 minutes Q&A):

    11:25  Judges’ deliberation

    11:30  2025 Winner: Crewfare

    11:35  Winner announcement

    11:40  Photos with judges and host

     

    trailblazer awards
  13. Turing Theatre
    A serial entrepreneur talks about how to turn a flash of inspiration into something that can actually generate revenues and be scaled up into a thriving travel business. We look at the relationships that are vital, the pitfalls to avoid and identifying markets.

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TechTour

Maximize Your Experience: The Tech Tours are designed to be the most efficient way to navigate the show. Gain direct access to exclusive demonstrations and bypass the bustling show environment. This focused approach ensures you learn about the newest software and tools shaping the future of the travel industry, making every moment count.

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  1. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
    booking systems

2026 Agenda

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Explore the fantastic sessions that are being hosted in 2026. These showcases demonstrate the breadth and variety of topics we will cover, reflecting our dedication to providing unmatched insights and opportunities in the realm of travel technology. 
 

EXPLORE COMPLETE 2026 AGENDA

TravelTech Show
24-25 June 2026 | London Excel

Frequently asked questions

Who are the speakers in the Booking & Reservation Systems sector?

Our sector features a lineup of industry experts specialising in online booking platforms and payment processing solutions. These speakers bring insights from their extensive experience to discuss innovations, challenges, and future trends affecting travel agents and Travel Management Companies.

What can I expect from the exhibitors?

Exhibitors in this sector offer a wide range of solutions, including travel agency software, online booking platforms, and analytics tools designed to streamline booking processes and enhance payment security. Expect demonstrations of cutting-edge technology that facilitates online payments and integrates with payment gateways.

What topics will the agenda sessions cover?

The sessions will explore a variety of topics crucial to the sector, such as strategies to prevent double booking, enhancing user experience on online platforms, and implementing cost-effective ways to manage business trips for corporate clients.

How can travel agencies benefit from attending the Booking & Reservation Systems sector?

Travel agencies will gain valuable insights into the latest service providers and technologies that can help them optimise their operations. Learning about these advanced systems can help agencies offer more efficient and reliable services to their clients, improving satisfaction and loyalty.

What are the latest trends in booking and reservation technology that will be discussed?

Key trends include the use of cloud-based online booking platforms for scalability, the integration of comprehensive payment processing systems to handle diverse payment methods, and advancements in analytics tools that provide actionable insights into customer preferences and booking patterns.

How is technology transforming the booking and reservation industry?

Technology is revolutionising the industry by automating the reservation process, providing real-time availability and confirmation, and enabling seamless online payments that ensure security and convenience for business travellers and leisure customers alike.

What practical applications of booking and reservation technology will be demonstrated?

Practical applications to be demonstrated include the deployment of robust online platforms that support both front-end booking and back-end management tasks, solutions that integrate payment gateways seamlessly, and systems designed to avoid issues like double booking.

Are there any workshops or hands-on sessions available?

Yes, attendees can participate in workshops and hands-on sessions that focus on the latest travel agency software and online booking systems. These sessions are geared towards equipping participants with the skills to utilise these technologies effectively within their businesses.

Will there be any case studies presented?

Several case studies will be showcased, illustrating how travel management companies have successfully implemented new booking systems to streamline operations, reduce costs, and enhance the booking experience for their corporate clients.

How can I network with professionals interested in booking and reservation systems?

The sector will provide numerous networking opportunities, including panel discussions and industry meet-ups, enabling you to connect with professionals who are eager to share ideas and explore potential collaborations in booking technology.
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KEY SHOW SECTORS

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Welcome to our key show sectors, showcasing leading areas including expense management and sustainable travel. Explore innovations and trends across travel software, CRM, marketing, hospitality tech, accounting, and data & analytics, transforming business travel at the travel tech show.

Travel AI

Travel AI

Travel AI sector

Discover Travel AI, enhancing travel experiences and operational efficiency through innovative artificial intelligence.

→  Explore Travel AI sector

Travel Software

Travel Software

Travel Software sector

Discover innovative travel software solutions, transforming the way we book, manage, and experience travel globally.

→  Explore travel software sector

 

Accounting

Accounting

Accounting sector

Explore the accounting sector, streamlining financial processes and compliance in the travel industry.

→  Explore accounting sector

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SPONSORS & PARTNERS

Northstar