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Travel CRM sector

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Home | Sectors | CRM

 

Welcome to the Travel CRM Sector, where we highlight the leading edge of CRM technology tailored for the travel industry—your portal to the latest innovations in customer relationship management for travel businesses.

In this section, we feature state-of-the-art CRM solutions designed to enhance customer engagement, streamline communications, and improve service delivery—all aimed at boosting efficiency and enhancing customer loyalty.

Explore how advances in digital technology are revolutionising the way travel companies interact with their clients, providing insights into future trends in customer management.

This area is essential for anyone keen to stay ahead in the rapidly evolving world of travel technology, particularly in enhancing customer relations and driving business success.

 

REGISTER NOW STAND ENQUIRY

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Exhibitors

Explore our curated selection of top exhibitors, each offering innovative solutions and services to enhance travel experiences. Their cutting-edge technology and tailored services are poised to revolutionise corporate travel management.

SEE ALL EXHIBITORS

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Sessions

Introducing our distinguished speakers, seasoned experts in booking and reservation systems. Their engaging talks and insightful discussions are designed to spark new ideas, methodologies, and strategies, driving the advancement of booking technologies within the travel sector at our event.

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24 Jun 2026
  1. Turing Theatre
    AI has moved from answering questions to taking action. With Claude and agentic features like Cowork, travel companies can stand up teams of AI collaborators alongside their people. Anthropic shares what good looks like today, and what separates high-ROI rollouts from expensive experiments.
  2. Turing Theatre
    ab tasty ltd
  3. Turing Theatre
    An Anthropic travel customer shares what they built with Claude, the problems they tackled first, the guardrails that got them live, and the commercial impact they can now point to.
  4. Turing Theatre
    The rise of AI-powered search and the dramatic fall-off in direct clicks in search has led many to ask whether a new strategy is required that does not focus on SEO and SEM. The travel sector spends billions every year on search but will companies now have to invest even more. This session explains the concepts of generative engine optimisation (GEO) and answer engine optimisation (AEO) and looks at how to be ready for the new AI age.
  5. Lovelace Theatre

    As the travel industry pushes toward more seamless, end-to-end journeys, the challenge is no longer just technology—it’s collaboration. In this session, travel technology members of ETOA (European Tourism Association) explore how travel businesses are moving beyond siloed systems to create more connected, ecosystem-driven experiences. We’ll look at real-world examples of interoperability in action, the partnerships enabling progress, and the practical barriers that remain. From data-sharing to platform strategies, our panel of experts will examine what it takes to deliver joined-up journeys across multiple providers. Expect an honest discussion on what’s working, what’s not, and how travel organisations can play a more active role in building a truly connected experience.

    etoa
  6. Lovelace Theatre
    It’s a scary thought but sometimes the first time a contract is read fully is when there’s a problem. Many people have felt that feeling of unease when they realise they are on the hook for a tech problem. The “black box” nature of AI also means that companies now have to blindly rely on tech without knowing exactly how it works. This session looks at how to avoid the problems and set up a legal framework that works for all parties.
  7. Turing Theatre
    front
  8. Tech Huddle Zone
    anthropic
  9. Tech Huddle Zone
    intuitive
  10. Tech Huddle Zone
    nexer logo
  11. Tech Huddle Zone
    It’s never been more important to make bookings seamless for travellers with speed and ease the most important factors for choosing to proceed with a travel purchase. In this session, Trust Payments w ...
    trust payment
  12. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
    booking systems
  13. Lovelace Theatre
    Travel inspiration is already social. The next leap is native booking, attribution, and inventory access. We hear from two platforms about how they are working with influencers to go from inspo to booking.
  14. Turing Theatre
    Payments are coming to the fore in travel. Stripe launched Instant Checkout with OpenAI, Revolut sign a huge deal with Booking.com for Revolut Pay while Mastercard and Visa made huge strides in tokenisation. Buy now, pay later is growing fast. How will this impact the travel sector and what can we expect next?
  15. Lovelace Theatre
    This session shares exclusive research from Phocuswire’s annual survey on what European travellers are looking for. Plus we hear the results of another major European travel industry survey.
25 Jun 2026
  1. Lovelace Theatre
    A new generation of travel journeys is playing out entirely inside an AI conversation, where agents search, compare, book and pay on the traveller's behalf. Hear from Anthropic and builders shipping agent-ready experiences today.
    anthropic
  2. Lovelace Theatre
    Travel Tech Show comes to London off the back of Phocuswright Europe. What were the big talking points from the event?
  3. Turing Theatre
    nfon
  4. Tech Huddle Zone
  5. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
    search ai
  6. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
    travel management
  7. Turing Theatre
    Our panel of industry pundits debate five key questions suggested in advance through our website and on the day. Expect forthright opinions and plenty of controversy.
  8. Tech Huddle Zone

    Technology has never moved faster, yet many travel agencies are still grappling with the same question: where should they invest their time, money and attention?

    As AI and emerging technologies continue to reshape the industry, this interactive Tech Huddle takes a practical look at what is actually helping agencies succeed today. Bringing together perspectives from a travel agency, a travel technology provider and a travel data specialist, we'll explore the role of technology, data, customer experience and human expertise in building stronger, more competitive agencies.

    Join the discussion and share your own perspective on what the next generation of TMCs will be built on.

    Kudos logo
  9. Turing Theatre
    Our flagship panel gathers some of the most influential C-suite executives and global thinkers in travel today to discuss the forces shaping our industry, from geopolitics and AI to sustainability, recruitment, DEI, and, of course, the latest in travel technology. Expect bold opinions, fresh perspectives, and a few surprises, as we dare to ask the questions no one else dares to tackle. Always one of the most anticipated sessions on the programme, The Think Tank promises an unfiltered look at the challenges and opportunities ahead.
  10. Lovelace Theatre

    10:45  Welcome and introduction to the judges

    10:50  Finalist presentations (5 minutes each + 2 minutes Q&A):

    11:25  Judges’ deliberation

    11:30  2025 Winner: Crewfare

    11:35  Winner announcement

    11:40  Photos with judges and host

     

    trailblazer awards
  11. Turing Theatre
    A serial entrepreneur talks about how to turn a flash of inspiration into something that can actually generate revenues and be scaled up into a thriving travel business. We look at the relationships that are vital, the pitfalls to avoid and identifying markets.

2026 Agenda

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Explore the fantastic sessions that are being hosted in 2026. These showcases demonstrate the breadth and variety of topics we will cover, reflecting our dedication to providing unmatched insights and opportunities in the realm of travel technology. 
 

EXPLORE 2026 AGENDA

TravelTech Show
24-25 June 2026 | London Excel

Frequently asked questions

What can attendees explore in the CRM sector at the Travel Tech Show?

Discover the latest CRM technologies that streamline business operations, enhance customer service, and support growth. The sector features expert talks, live demos, and showcases CRM solutions tailored for travel agencies.

Who are the keynote speakers and what CRM insights will they share?

Industry leaders will discuss the latest trends in CRM technology, including integration capabilities and custom dashboards, and how these can drive customer satisfaction and business efficiency in travel agencies.

What specialised sessions are available for CRM enthusiasts?

Attend sessions focused on leveraging CRM for enhancing customer journeys, marketing campaigns, and sales performance. Experts will discuss the seamless integration of CRM with existing booking systems and operational workflows.

What networking opportunities does the show provide for CRM users?

Network with CRM solution providers, technology experts, and industry peers to exchange ideas on improving business processes, pipeline management, and creating effective marketing campaigns using CRM.

How will attending the show benefit travel agency operations and CRM strategies?

Gain insights into selecting and implementing the right CRM tools, understand advanced features like financial management and custom dashboards, and apply these to optimise customer interactions and sales processes.

How do travel CRM solutions manage customer interactions and enhance the overall customer experience?

CRM systems track communication history and manage contact details, facilitating personalised customer service and memorable experiences by aligning operational and customer service strategies effectively.

What is the impact of CRM on marketing and sales within travel agencies?

CRM tools help refine marketing efforts with targeted campaigns and manage the sales funnel through detailed sales activity tracking and contact management, improving conversion rates and customer acquisition.

Can CRM systems integrate with online booking and reservation platforms?

Yes, CRM systems typically have strong integration capabilities with online booking platforms, ensuring that customer data and booking processes are streamlined and that financial management is cohesive.

What advanced CRM features help streamline daily administrative tasks?

Modern CRM solutions offer features like pipeline management, automated task management, and custom dashboards, which help internal teams manage repetitive tasks efficiently and focus on strategic activities.

How does CRM technology assist in business growth and operational efficiency?

CRM technology provides actionable insights into business operations, supports effective communication within internal teams, and automates financial and pipeline management, essential for scaling business processes and ensuring sustained growth.
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KEY SHOW SECTORS

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Welcome to our key show sectors, showcasing leading areas including expense management and sustainable travel. Explore innovations and trends across travel software, CRM, marketing, hospitality tech, accounting, and data & analytics, transforming business travel at the travel tech show.

Travel AI

Travel AI

Travel AI sector

Discover Travel AI, enhancing travel experiences and operational efficiency through innovative artificial intelligence.

→  Explore Travel AI sector

Travel Software

Travel Software

Travel Software sector

Discover innovative travel software solutions, transforming the way we book, manage, and experience travel globally.

→  Explore travel software sector

 

Accounting

Accounting

Accounting sector

Explore the accounting sector, streamlining financial processes and compliance in the travel industry.

→  Explore accounting sector

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SPONSORS & PARTNERS

Northstar