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Marketing Sector

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Home | Sectors | Marketing

 

Welcome to the Marketing Sector, where we focus on the latest innovations in travel marketing technology—your gateway to discovering advanced marketing strategies and solutions.

Here, we showcase leading-edge technologies designed to enhance digital marketing efforts, optimise campaign management, and boost customer engagement—all tailored to drive effectiveness and elevate brand visibility.

Explore how digital transformations are revolutionising travel marketing and providing insights into the future of targeted and efficient customer outreach.

This section is essential for anyone committed to staying ahead in the rapidly evolving landscape of travel marketing technology.

 

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Exhibitors

Explore our carefully selected range of top exhibitors, each offering innovative solutions and services aimed at transforming travel marketing. Featuring the latest technology and tailored services, our curated selection is designed to enhance how you engage and retain travel customers.

SEE ALL EXHIBITORS

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Sessions

Introducing our distinguished speakers, seasoned experts in booking and reservation systems. Their engaging talks and insightful discussions are designed to spark new ideas, methodologies, and strategies, driving the advancement of booking technologies within the travel sector at our event.

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24 Jun 2026
  1. Turing Theatre
    Travel management companies are under pressure to reduce operating costs without sacrificing service quality, yet travel requests still arrive as messy, unstructured messages across email and channels ...
    front
  2. Turing Theatre

    AI has moved from answering questions to taking action. With Claude and agentic features like Cowork, travel companies can stand up teams of AI collaborators alongside their people. Anthropic shares what good looks like today, and what separates high-ROI rollouts from expensive experiments. 

  3. Turing Theatre
    Session content developed and sponsored by VWO Ab Tasty and by attending, you consent to your data being shared with the sponsor.
    ab tasty ltd
  4. Turing Theatre
    The rise of AI-powered search and the dramatic fall-off in direct clicks in search has led many to ask whether a new strategy is required that does not focus on SEO and SEM. The travel sector spends billions every year on search but will companies now have to invest even more. This session explains the concepts of generative engine optimisation (GEO) and answer engine optimisation (AEO) and looks at how to be ready for the new AI age.
  5. Lovelace Theatre

    As the travel industry pushes toward more seamless, end-to-end journeys, the challenge is no longer just technology—it’s collaboration. In this session, travel technology members of ETOA (European Tourism Association) explore how travel businesses are moving beyond siloed systems to create more connected, ecosystem-driven experiences. We’ll look at real-world examples of interoperability in action, the partnerships enabling progress, and the practical barriers that remain. From data-sharing to platform strategies, our panel of experts will examine what it takes to deliver joined-up journeys across multiple providers. Expect an honest discussion on what’s working, what’s not, and how travel organisations can play a more active role in building a truly connected experience.

    etoa
  6. Lovelace Theatre
    It’s a scary thought but sometimes the first time a contract is read fully is when there’s a problem. Many people have felt that feeling of unease when they realise they are on the hook for a tech problem. The “black box” nature of AI also means that companies now have to blindly rely on tech without knowing exactly how it works. This session looks at how to avoid the problems and set up a legal framework that works for all parties.
  7. Tech Huddle Zone
    It’s never been more important to make bookings seamless for travellers with speed and ease the most important factors for choosing to proceed with a travel purchase. In this session, Trust Payments w ...
    trust payment
  8. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
    booking systems
  9. Lovelace Theatre
    Session content developed and sponsored by Mobi.AI and by attending, you consent to your data being shared with the sponsor.
    Mobi ai logo
  10. Lovelace Theatre
    Travel inspiration is already social. The next leap is native booking, attribution, and inventory access. We hear from two platforms about how they are working with influencers to go from inspo to booking.
  11. Turing Theatre
    Payments are coming to the fore in travel. Stripe launched Instant Checkout with OpenAI, Revolut sign a huge deal with Booking.com for Revolut Pay while Mastercard and Visa made huge strides in tokenisation. Buy now, pay later is growing fast. How will this impact the travel sector and what can we expect next?
  12. Tech Huddle Zone
    As AI reshapes the travel industry, traveler expectations around communication, personalization, and service are rapidly evolving. Join Kairos Future, TUI, and Nexer Unified Commerce for a conversatio ...
    nexer logo
  13. Lovelace Theatre
    Trainline has been an early adopter of AI, including Anthropic models, having integrated them via AWS Bedrock approximately 18 months ago. Their strategic intent has always been to build more intellig ...
  14. Lovelace Theatre
    This session shares exclusive research from Phocuswire’s annual survey on what European travellers are looking for. Plus we hear the results of another major European travel industry survey.
  15. Tech Huddle Zone
     AI gives everyone the same superpower. What you can do with it depends on your platform.  Session content developed and sponsored by intuitive and by attending, you consent to your data being shared ...
    intuitive
25 Jun 2026
  1. Turing Theatre
    Most travel businesses are further along their Ai journey in theory than they are in practice. This session introduces a three-stage maturity model, from inconsistent human response to full Ai-led aut ...
    nfon
  2. Turing Theatre
    Travelers' desire for personalization and the ease of discovery through AI agents has upended an already dynamic industry. This panel explores three dimensions reshaping how travelers discover and boo ...
    stripe
  3. Tech Huddle Zone
    Session content developed and sponsored by Mobi.AI and by attending, you consent to your data being shared with the sponsor.
    Mobi ai logo
  4. Lovelace Theatre
    A new generation of travel journeys is playing out entirely inside an AI conversation, where agents search, compare, book and pay on the traveller's behalf. Hear from Anthropic and builders shipping agent-ready experiences today.
    anthropic
  5. Turing Theatre
    The travel industry has survived external shocks like terrorism, financial crises and pandemics by waiting for demand to return. This one is different because it does not attack demand. It changes how ...
  6. Tech Huddle Zone
    Session content developed and sponsored by Braze and by attending, you consent to your data being shared with the sponsor.
    braze logo
  7. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
    search ai
  8. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innovation, these guided tours are your gateway to experiencing the latest in travel technology firsthand. ...
    travel management
  9. Turing Theatre
    Our panel of industry pundits debate five key questions suggested in advance through our website and on the day. Expect forthright opinions and plenty of controversy.
  10. Lovelace Theatre

    Every search, every booking, every confirmation in enterprise travel rests on one thing: the quality of the data underneath it. Yet most travel businesses are scaling on a foundation they can't see. Fragmented supplier feeds, mismatched property records, and room descriptions that mean three different things across three different systems. The result is lost revenue, frustrated guests, and teams burning hours fixing data instead of growing the business.

     

  11. Tech Huddle Zone

    Technology has never moved faster, yet many travel agencies are still grappling with the same question: where should they invest their time, money and attention?

    As AI and emerging technologies continue to reshape the industry, this interactive Tech Huddle takes a practical look at what is actually helping agencies succeed today. Bringing together perspectives from a travel agency, a travel technology provider and a travel data specialist, we'll explore the role of technology, data, customer experience and human expertise in building stronger, more competitive agencies.

    Join the discussion and share your own perspective on what the next generation of TMCs will be built on.

    Session content developed and sponsored by Kudos Travel Technology and by attending, you consent to your data being shared with the sponsor.

    Kudos logo
  12. Turing Theatre
    Our flagship panel gathers some of the most influential C-suite executives and global thinkers in travel today to discuss the forces shaping our industry, from geopolitics and AI to sustainability, recruitment, DEI, and, of course, the latest in travel technology. Expect bold opinions, fresh perspectives, and a few surprises, as we dare to ask the questions no one else dares to tackle. Always one of the most anticipated sessions on the programme, The Think Tank promises an unfiltered look at the challenges and opportunities ahead.
  13. Lovelace Theatre

    10:45  Welcome and introduction to the judges

    10:50  Finalist presentations (5 minutes each + 2 minutes Q&A):

    11:25  Judges’ deliberation

    11:30  2025 Winner: Crewfare

    11:35  Winner announcement

    11:40  Photos with judges and host

     

    trailblazer awards
  14. Turing Theatre

    Great ideas are only the starting point. In this practical masterclass, a seasoned entrepreneur shares how to transform inspiration into scalable, revenue-generating businesses. Covering everything from identifying market opportunities and building the right partnerships to avoiding common pitfalls and securing growth, this session is designed for anyone looking to turn innovation into commercial success.

2026 Agenda

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Explore the fantastic sessions that are being hosted in 2026. These showcases demonstrate the breadth and variety of topics we will cover, reflecting our dedication to providing unmatched insights and opportunities in the realm of travel technology. 
 

EXPLORE THE 2026 AGENDA

TravelTech Show
24-25 June 2026 | London Excel

Frequently asked questions

What can I learn about SEO for travel companies at the show?

Discover strategies from travel SEO experts on enhancing your online presence through search engine optimisation. Learn how to improve rankings on search engines and attract more direct bookings.

What opportunities are there to learn about user-generated content in travel marketing?

Discover how to incorporate user-generated content into your marketing campaigns to build trust and authenticity, which are crucial in attracting and retaining a loyal customer base in the travel sector.

How can I improve my travel company's website design?

Connect with travel web design companies that specialise in creating optimised websites for travel agents, focusing on improving user experience and functionality on mobile devices.

Can I find content marketing strategies specific to travel agencies?

Yes, learn how to create engaging content that attracts ideal customers. Sessions will cover effective blog posts, Travel Blogs, and using content marketing to capture the interest of prospective customers.

What are the latest trends in digital marketing for travel companies?

Gain insights from top digital marketing agencies and tourism marketing companies on the latest trends, including mobile optimisation, user experience enhancements, and online review management.

How can tourism marketing companies help optimise my marketing efforts?

Meet with tourism marketing companies to learn how integrating various digital marketing strategies can enhance your travel company’s overall online presence and drive sales.

How can social media boost my travel company's customer base?

Explore sessions focused on social media strategy and social media marketing, where you can learn to leverage platforms to expand your customer base and enhance your social media presence.

What digital marketing services are available for tourism companies?

Meet with exhibitors offering comprehensive digital marketing services, including content marketing, user-generated content strategies, and digital marketing plans tailored for the tourism industry.

How can I identify and target my ideal customers in the travel sector?

Sessions will discuss identifying your target audience and crafting digital marketing strategies to engage these potential customers through various marketing channels.

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KEY SHOW SECTORS

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Welcome to our key show sectors, showcasing leading areas including expense management and sustainable travel. Explore innovations and trends across travel software, CRM, marketing, hospitality tech, accounting, and data & analytics, transforming business travel at the travel tech show.

Travel AI

Travel AI

Travel AI sector

Discover Travel AI, enhancing travel experiences and operational efficiency through innovative artificial intelligence.

→  Explore Travel AI sector

Travel Software

Travel Software

Travel Software sector

Discover innovative travel software solutions, transforming the way we book, manage, and experience travel globally.

→  Explore travel software sector

 

Accounting

Accounting

Accounting sector

Explore the accounting sector, streamlining financial processes and compliance in the travel industry.

→  Explore accounting sector

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SPONSORS & PARTNERS

Northstar