Adrienne leads the product strategy for a diverse, cross-functional selection of teams charged with making Booking.com the easiest way for travellers to build, manage and experience their trips. Adrienne joined Booking.com in 2010 as one of the company’s first dedicated product owners and has been an integral figure in growing and developing the consumer product department. Over the years she has helped launch and build teams for a number of consumer-facing product initiatives including email marketing, the Genius loyalty program, Guest Reviews, and the Booking Assistant. Adrienne has worked in the airline and online travel industries since 1998, holding a variety of different roles with Icelandair, XL.com, the Avion Group and the Holiday Extras Group. Prior to her career in e-commerce and digital travel, she was a professional chef. Adrienne is originally from the United States and currently lives in Amsterdam with her family.