Aaron Tsai is the founder and CEO of Drifter AI, a platform that helps destinations and hospitality brands understand how they are being recommended by AI. Drifter runs hundreds of traveler questions per place across major AI engines, measuring which destinations appear, which sources shape the answer, and where opportunities are missed. More than 30 tourism boards across North America, Europe, and Asia-Pacific use Drifter to track their visibility across AI platforms. Before Drifter, Aaron spent a decade building marketing software, a PR agency, and Bullpen.co, a marketplace for PR professionals. His shorthand for the shift: search helped people find places; AI helps people choose them.