With nearly three decades in business, Ayse Durmush is a digital strategist who has worked with some of the world's most recognised brands, including Google, Apple, Virgin, and LEGO, giving her a rare combination of global business expertise and deep commercial acumen. 

Today, Ayse is the founder of The GEO Agency, the UK's only dedicated Generative Engine Optimisation agency, offering end-to-end AI search visibility services, from website design and build through to ongoing optimisation, reputation management, and automation. 

A registered Claude Partner and Anthropic-trained Claude Architect, Ayse is one of the UK's leading voices on the future of AI search, and what businesses must do now to stay found, trusted, and chosen.