Barbara Moreno is a seasoned marketing and distribution expert with over 25 years in the travel and airline technology industry. Now Director at Accelya, she leads global product marketing for a strategic line transforming how airlines retail and distribute their offers. 

Prior to Accelya, Barbara spent nearly a decade at Amadeus, where she held senior roles including Global Head of Marketing for NDC and Air Distribution. There, she spearheaded go-to-market strategies for cutting-edge distribution technologies like NDC and LCC, directly impacting product adoption and brand positioning. 

Barbara’s deep expertise in airline distribution, positions her as a trusted voice in modernizing the travel experience. She also brings frontline airline insight from roles at Etihad Airways and Turkish Airlines.