Harry Fielder is the Managing Director of Umi, a hospitality technology and marketing agency. Alongside this, he is also the current Chairman of the Hotel Marketing Association.

Since joining the company in 2012, he has grown Umi to become a key player within hospitality marketing, while continuing his role supporting the industry through The HMA. Harry currently lectures in marketing technology across various colleges and is passionate about elevating the skillset and technical competencies of the industry.

As a software developer and marketer in equal measure, Harry has the core objective of combining cutting-edge technology with creative strategy