Working exclusively in the travel sector, initially in senior roles with Virgin Group, and then co-founding one of the first ever online bed-banks, Medhotels.com which was successfully sold to Lastminute.com in 2004. Ian has since been involved in a number of start-ups and is currently active as the co-founder of travel and digital recruiter Gail Kenny Executive Recruitment, as co-founder of SEO and AI agency Melt Digital, and as an NED at Fred Olsen Travel. Ian has also recently invested in a number of tech enabled travel start-ups.