Meet the trailblazer in travel innovation, Joe Sadler. With a wealth of experience cultivated over the past few years at Traverse, Joe has become a leading authority in educating the travel industry on the transformative power of automation. His journey in the travel sector began as a consultant, collaborating with Traverse and other solution providers. Today, he is a pivotal force, spearheading the evolution of travel businesses by championing automation and redefining the essence of how businesses scale.