John Boulding is a highly experienced and passionate tourism professional. He is Group CMO and consultant to Vox S.p.A., a global tourism services provider in the B2B and B2B2C application technology and audio hardware sector.  In addition to five years at Vox, John has 40+ years’ track-record as a successful and respected travel industry leader, including 28 years as a CEO of major tour operator businesses. He is an expert in innovation, branding and change management, and is an inspiring communicator and business strategist.