With over 25 years of experience in the travel technology sector, Jon Pickles is a respected industry figure who has founded two successful travel tech startups, held senior roles in global travel businesses, and delivered transformative digital solutions for some of the most recognised names in travel and retail. 

As Non-Executive Chairman of the Travel Technology Initiative (TTI), helping to shape the conversation around innovation and technology adoption across the industry. He was formerly Global Director of CRM at The Travel Corporation, where he led the international rollout of Salesforce and Informatica Cloud 360, supporting sales, marketing, and service functions across nine global contact centres. 

Jon’s entrepreneurial journey includes building and leading three software companies—two focused on travel technology—which supported enterprise clients such as TUI, Thomas Cook, Cosmos, BHS, Mothercare, London Weekend Television, and Granada. His deep domain expertise spans CRM, personalisation, mobile, social media, and SaaS product strategy. 

An active contributor to the travel trade and music press, Jon is a frequent speaker at business and technology events, where he shares insights on the evolving role of tech in customer engagement and operational efficiency. 

Jon is now an independent consultant, with his consultancy Sygnifiq.com, helping travel and travel tech companies modernise legacy platforms, define clear product strategies, and accelerate growth through intelligent technology adoption.