Joshua is the Co-Founder and Director of Traveltech for Scotland, an innovation hub for more than 160 travel tech businesses in Scotland. He is also the Director of Tourism-Tech at the University of Edinburgh’s Futures Institute where he leads on the application of AI and data-driven innovation for the tourism sector and Edinburgh’s renowned festivals. Joshua has led practical research projects about the future of technology and tourism, including the role of AI and robotics in alleviating staff shortages.