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Matthew Parsons

Matthew Parsons

Content Strategist

Matthew is an independent consultant with extensive experience in journalism, marketing and communications. He helps brands build their narrative by designing cohesive content strategies. Skilled in managing diverse marketing activities, from content creation to event programming and social media engagement, he is passionate about storytelling and brings brands to life through a journalistic approach.  

His sector experience spans corporate travel, talent mobility, and extended stay accommodation. A self-confessed Francophile based in Paris, Matthew keeps his eyes on emerging trends like hybrid hospitality, the future of work, and new travel distribution technologies - areas he covered extensively during his previous editorship at Skift.

Specialties: 

  • Content Strategy
  • Communication
  • Thought Leadership
  • Marketing & PR 
  • Digital Campaign Management
  • Writing Winning Award Submissions
Sessions

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Northstar