Merilee Karr is the CEO and Founder of UnderTheDoormat – an award-winning luxury short-term rental company. They offer two approaches, the UnderTheDoormat fully managed model, and Hospiria, integrated technology for property portfolio owners and managers to access the sector.

As the elected Chair for industry body, UK Short Term Accommodation Association, she is passionate about helping professionalize and grow the industry. This includes the launch of TrustedStays, an accredited short term accommodation solution for business travellers. Merilee has worked with BEIS and HMRC on sharing economy policies, Westminster Council and MHCLG to build regulation in the industry.

Merilee has featured on television and radio and speaks at industry events, including Expedia’s annual global conference. She has been recognised with several awards including VRMA’s Advocate of the Year in 2022, JP Morgan’s Top Female Powered Companies in 2021, and Business Woman of the Year in 2019.