Oscar Marti Lluch is Director of Catalonia Trade & Investment’s Office in London, the economic development agency of the Government of Catalonia. Oscar has spent the last several years helping global tech companies to successfully expand in Catalonia and the UK.

In his role, Oscar works closely with innovative startups and scaleups, guiding them through Catalonia’s vibrant ecosystem and connecting them with the right partners, talents, and public support programs. He brings an insider’s perspective on the incentives, infrastructure, and unique advantages that make Catalonia one of Europe’s most competitive and attractive destinations for travel tech companies.

Before joining Catalonia Trade & Investment, he held roles at the European Institute of Public Administration in Barcelona and the United Nations Regional Information Centre in Brussels. He spent five years at the agency’s office in Singapore before being appointed UK Director in 2015. This global experience also gives him a strong understanding of what innovative companies look for when choosing a European base.