Patrick is a Founder / Director of TerraVerde; an innovative and business-friendly sustainability consultancy. TerraVerde is dedicated to the travel, tourism and hospitality sectors, working across all its segments to support clients on their journeys to a sustainable / low carbon future. The company combines insights from decades of tourism leadership; with the know-how of professional advisory. This helps clients future-proof their businesses, whilst also minimising impact on the natural world. Partnerships with  industry bodies spread awareness and sustainability education. Patrick has a 38-year tourism career, spanning leadership & transformational roles at GTA; Travelport & Kuoni; as CCO at Cox & Kings & its on-line brand Ezeego1. Patrick chaired The European Tourism Association (ETOA) between 2007 and 2014. Today Directorships are held at www.lvglearning.com a provider of on-line skills development for the travel sector, and www.nordictoursimcollective.com;  which promotes tourism in the Nordics. He is based in London, United Kingdom.