Rachel is ETOA’s Director of Insight and Business Improvement. She has two roles: firstly, in leading ETOA’s research and insight programme, she has developed the Insight Hub and its associated webinar programme. Leveraging industry statistics and our data partner analytics, Rachel analyses tourism insights to help members make better, data-driven decisions for business growth. Secondly, she drives business improvement through CRM system development that improves the ability of our commercial team to make strategic decisions that benefit our members.