Sefton Monk is the Founder and CEO of My Kind of Cruise, a fast growing cruise travel platform reshaping the way people discover and book cruises. With a background in technology and entrepreneurship outside the traditional travel industry, Sefton brings a fresh, customer first perspective to cruise retail. His mission is to build a smarter, simpler and more intuitive cruise booking experience powered by modern technology.

Before founding My Kind of Cruise, Sefton grew businesses in the digital and app space, honing his skills in product development, social media experience and user experience design. These experiences laid the foundation for My Kind of Cruise’s tech forward approach, combining advanced search, dynamic pricing and rich content to make cruise holidays more accessible and appealing to a new generation of travellers.

My Kind of Cruise is the first app that enables users to search, compare and book cruise holidays end to end without any human interaction or call centre involvement. This seamless, fully digital experience marks a step change in how cruises are sold and opens up the market to a broader, mobile first audience.

Sefton’s outsider perspective has proven to be a strength, enabling him to challenge industry norms and focus on innovation over tradition. Under his leadership, My Kind of Cruise is redefining cruise retail with a platform that is as easy to use as it is inspiring.