Digital Darwinism in travel: Evolve fast or get cancelled

We’re not in an era of digital transformation — we’re in an era of digital extinction. Most travel brands are clinging to outdated playbooks, proudly claiming digital maturity while operating with siloed data, clunky content systems, and personalisation strategies stuck in 2016.

The numbers don’t lie: 81% of travel marketers admit they can’t dynamically personalise content, and most martech stacks are riddled with technical debt. This keynote rips the mask off the “digital imposters”. It exposes why 85% of brands are faking it, while a ruthless, innovative 15% are redefining the traveller journey with AI, real-time data, and seamless omnichannel experiences.

Today’s travellers expect more than booking engines—they want curated, connected, emotionally intelligent journeys. If your brand can’t deliver on that promise instantly, you’re not just behind—you’re irrelevant. In this fast-paced, insight-packed talk, we’ll explore the brutal truth of digital evolution: adapt, automate, personalise—or perish.

*Session content developed and sponsored by Sitecore and Remarkable, and by attending, you consent to your data being shared with the sponsor.