Building a workforce of agents: What Claude means for travel

AI is entering a new phase—shifting from a tool that simply responds to prompts into one that can actively execute tasks and collaborate within workflows. In this session, Anthropic explores how technologies like Claude, and agentic capabilities such as Cowork, enable travel companies to build “AI teams” that operate alongside human employees.

The discussion focuses on what effective adoption looks like today. Rather than isolated pilots, leading organisations are embedding AI into core operations—assigning it clear responsibilities, integrating it with existing systems, and maintaining human oversight. These AI collaborators can handle repetitive processes, streamline decision-making, and augment employee productivity at scale.

Overall, the session provides a practical look at how travel companies can move beyond experimentation and build AI-enabled operations that drive efficiency, scalability, and meaningful ROI.