What travellers really want and where the market is headed

This session presents exclusive insights from PhocusWire’s annual survey, highlighting the latest trends in what European travellers want and expect. It explores shifting preferences, behaviours, and priorities—from booking habits to experience expectations—giving a data-driven view of evolving demand.

Alongside this, the session also shares findings from a broader European travel industry survey, offering a complementary perspective from businesses across the sector. Together, these insights help paint a comprehensive picture of both traveller sentiment and industry response, helping companies align their strategies with current market realities.