The new social battleground: TikTok vs Instagram and the rise of “influencer-to-booking”

Social media has long been a driver of travel inspiration—but it is now rapidly evolving into a full-funnel commerce channel. This session explores how platforms like TikTok and Instagram are enabling seamless journeys from discovery to booking, powered by creators, native tools, and deeper integrations with travel inventory. Learn how brands can harness influencer ecosystems, measure attribution more effectively, and capitalise on the growing “influencer-to-booking” trend.