Getting your travel business ready for agentic commerce

This session explores the emergence of fully AI-driven travel journeys, where the entire process—from discovery to booking and payment—happens inside a conversational interface. Instead of users manually searching and comparing options, AI agents act on their behalf, streamlining the experience into a single, continuous interaction.

Featuring insights from Anthropic and companies already building these “agent-ready” experiences, the discussion highlights what it takes to design products and platforms that AI can navigate and transact with effectively. It also examines the implications for travel brands, from distribution and user experience to control over the customer relationship.