Exhibitors that scheduled 1-2-1 meetings received an average of 9 appointments.
1,598 leads were generated through the swapcard show app, with some exhibitors obtaining over 100 qualified leads.
All travel tech buyers that attended were screened and checked for their quality, relevance and purchasing authority.
80% indicated that their primary reason for attending was to meet with exhibitors.
The show obtained a high buyer-to-exhibitor ratio, for every exhibitor, there were 10 buyers.
89% of the qualified buyers had purchasing authority.
New business opportunities for regular exhibitors. 40% of buyers had previously not attended.
Exhibitors met buyers from across the globe. 27% of all buyer attendees arrived from outside of the UK from 36 countries.
Suppliers exhibited and met with a 100% qualified buyer audience from travel agents, tour operators and other tourism businesses.