AB Tasty Inc

AB Tasty and VWO bring together two pioneers in experimentation and digital experience optimization to create a global category leader. Serving more than 4,000 customers worldwide, the platform helps organizations optimize digital journeys through experimentation, feature management, AI-driven personalization, and behavioral insights. Trusted by leading brands such as Samsonite, USA Today, Sephora, Forbes, Amway, Hilton, and Air Europa, the combined company enables teams to experiment faster, deliver better digital experiences, and drive measurable growth.