You must have heard it already: Expedia just launched a chatbot based on ChatGPT to help travellers plan and book trips. Not-so-great news for us human travel professionals, you’d think?
At Lato, we prefer to look at such technological evolutions positively. Better still: we were already ahead of Expedia. Lato integrated ChatGPT a while ago to help with travel professionals' day-to-day tasks.
Use that robot as your assistant to
❎ translate travel proposals
❎ find and add fitting images
❎ describe activities and accommodations
… while you focus on creating human added value and