Arcube and ImpersonAlly are the winners of this year’s TravelTech Show Trailblazer Awards 2026, which took place this morning after a fierce ‘Dragons’ Den’ style showcase of travel technology innovation.   

Based in Manchester, Arcube is a travel-tech platform giving airlines access to 16+ ancillary products through a single integration.  

“We help travel companies sell travel extras, things like lounges, eSIMs, car rentals, in a much simpler way. They don't need to spend years trying to build this themselves. Instead, they could do it in weeks and generate a new stream of revenue,” said Arcube CEO Prithveesh Reddy.  

 

Asked what the win will do for his business, Reddy said: “This win will bring us a lot of inbound from potential partners who want to use our technology, but it's also great to speak to some of the investors in the room. As we continue to scale, we will need growth capital, and being recognised by an institution like this goes a long way in the travel industry.” 

 

Arcube wins the following: 

• A free stand at TravelTech Show 2027    

• A start-up ticket to Phocuswright Conference Europe 2027  

• A speaking opportunity on the TravelTech Show 2027 Start-up panel    

• Guidance and mentorship from the judges    

 

The People’s Choice award, voted for online ahead of TravelTech Show, was won by ImpersonAlly, an AI-native brand protection and fraud intelligence platform that detects and stops impersonation, phishing, and misinformation delivered through paid ads, search results, AI-generated answers, domains, and social channels. 
 

The other five entrants were:  

• Cumbaya: Providing the Agentic AI infrastructure for the professional travel industry.  
   

• Drifter: AI visibility infrastructure for places.  
   

• Hotelblock.ai: A hospitality tech company providing an AI-powered revenue growth platform for hospitality group sales teams. 
     

• Kudos Travel Technology: Helps travel agencies move from fragmented systems to seamless travel experiences. 
   

• Rebookify: A B2B travel technology platform that automatically monitors hotel reservations after they are booked and detects when the same booking becomes available at a lower price.  

This year’s TravelTech Show Trailblazer Awards judges were: 

• Pete Comeau – Managing Director, Phocuswright 

• Suzanna Chiu - Head of Amadeus Ventures, Amadeus IT Group 

• Andreas Nau - Partner, Ennea Capital Partners 

• Kimberly Newbury - VP, Global Travel Technology Group 

• Roopak Pati - Managing Director, Investment Banking, Technology, Media & Communications, Oppenheimer 

 

About TravelTech Show:       

TravelTech Show unites thousands of senior commercial, digital and marketing decision-makers with the broadest range of innovative B2B travel and technology services to help them deliver excellent customer experiences.   

TravelTech Show has been running for 23 years as a face-to-face exhibition based in several venues in London, UK. During this time, the event has carved out a niche role to provide European marketing, digital and commercial technology specialists in the travel industry with the relevant software to enhance business efficiency and performance.