NaviSavi Launches New B2B Service with Unique UGC Crowdsourced Content Library, Following Success of B2C Video Travel & Booking App

2024 NaviSavi Media Pack

 

 

Content 

 

1. New B2B Tech Service Launched

NaviSavi develop a unique UGC crowdsourced content library, following success of B2C video travel & booking App

2. The Emergence of NaviSavi in Travel Tech  One touch video booking tech endorsed by Techstars
 

3. NaviSavi Launches 'Circular Digital Marketing Economy' Initiative in Travel Tech Sector
 

4. About NaviSavi and Sally Bunnell
 

5. Media opportunities: Journalists please visit us at Stand - TTS M71 for interviews, app tests and experiences.

 

PRESS RELEASE 1

NaviSavi Launches New B2B Service with Unique UGC Crowdsourced Content Library, Following Success of B2C Video Travel & Booking App

Travel tech app NaviSavi has launched the only travel focused UGC (user generated content) crowdsourced content library B2B service on the market. The UGC crowdsourced content library was launched following the success of its B2C video travel and booking app. Major travel brands including TUI, First Choice Holidays and tourist boards have already signed-up.

NaviSavi, are well known for its innovative B2C travel video booking app, launched a new B2B service in Spring 2024. This new service boasts being the only UGC crowdsourced content library available in the market, catering to help support increasing demand for high-quality, relatable travel content among digital marketing and social media teams.

Early adopters of this service include prominent brands such as TUI, the Latvia Tourism Board, the National Trail of Wales, First Choice Holidays, and Marella Cruises. This rapid uptake highlights the industry's need for compelling user-generated, geo-located video content, which NaviSavi has uniquely positioned itself within the travel sector to provide.

The newly introduced service is designed to support travel companies, media groups, airlines, hotel brands, destinations, and tour operators in transforming their content strategies by increasing access to accurate geo-located video assets. By integrating authentic user-generated videos, NaviSavi aims to revolutionize digital marketing in the travel sector.

NaviSavi continues to grow its B2C and B2B offerings. The platform's mission is to build the world's largest collection of travel user-generated videos and develop a unique video booking app. With over 100,000 videos covering 180+ countries, from more than 4,000 travelers and local content creators, NaviSavi's library is set to become an invaluable resource for the travel industry.

CEO Sally Bunnell states “Coming from a background in video, we saw the value in visualizing travel from an authentic, granular level and understood the vast need for brands to mass create videos to keep up with consumer’s appetite. Travel has struggled to convert inspiration into action, but the data continues to prove UGC is the new cost effective solution. Once we had successfully acquired such a vast library and audience of over 100,000 videos from 4,000 content creators, we felt now was the perfect opportunity to be the affordable and immediate solution to the travel industry's high-content demands”

 

NaviSavi's current technology includes a geolocation video system that tags videos with precise latitude and longitude data. Looking ahead, the company plans to incorporate advanced AI video tagging and categorisation, utilising cutting-edge industry techniques for tagging travel videos. This will enhance searchability through unique video and motion systems integrated with topical and AI sentiment tagging. Additionally, the future platform will focus on community connectivity, fostering closer home community engagement and emotion-driven interactions. It will offer a range of video options, including 4K cinema quality, vertical crowdsourced, and high-quality formats. As NaviSavi looks to the future, it is developing a new B2B content library platform aimed at transforming content creation and reducing wastage of video assets stored on countless traveler and community phones.

 

PRESS RELEASE 2

NaviSavi Creates A New Approach and Starts to Revolutionize Travel Tech with Video Booking Systems & Platform

NaviSavi has developed a new innovative short-form video travel and booking app. On the app users can explore destinations, sample experiences, generate personal income from uploading videos, and plan and book their next trip through an interactive feed of authentic, unedited videos.

Investor Validation

Validated by TechStars (an investment group more difficult to get into compared to attending Harvard), one of America's leading tech investors and the world's largest pre-seed investment group, NaviSavi is poised to transform travel video technology with its innovative video booking systems, and model where users can generate money from their uploads. 

For Travelers

NaviSavi offers a one-stop travel discovery platform based on real-life, verified experiences. Users can upload and browse short travel videos to generate their own income, filter by interest or location, and book trips immediately after watching a video. The app captures geo-location data (latitude, longitude), user interests, and B2B partner social media profiling. Other features include enhanced searchability through unique video and motion systems integrated with topical and AI sentiment tagging. Additionally, the future platform will focus on community connectivity, fostering closer home community engagement and emotion-driven interactions. It will offer a range of video options, including 4K cinema quality, vertical crowdsourced, and high-quality formats.

For Travel Industry and Partner Providers

NaviSavi enables precise content marketing by allowing companies to target specific traveler audiences through tags and destination searches. Businesses can convert users directly within the app, using content that is immediately bookable. NaviSavi’s library includes 100,000 videos from 4,000 content creators, available for social media, website, and app content. Major brands including TUI have already signed-up.

Monetisation for Travelers and Tourism Communities

Travelers and local content creators can earn money by uploading short video content of their journeys and recommendations. The platform’s referral program and VIP early access opportunities help increase brand awareness and revenue for creators.

In- App Partnership Opportunities

NaviSavi also has a range of partnership opportunities that align with its target audiences and brand values. Opportunities include B2B library access, in-app advertising, and influencer partnerships. Partners can benefit from user data performance testing, data trend monitoring, and real-time travel market insights. Current partners include youth tour companies, multi-city local tour companies, and Boards of Tourism, which receive promotion and branding on NaviSavi’s platform.

NaviSavi will be launching a groundbreaking B2B platform featuring the only UGC crowdsourced content library in the market, following the success of its B2C video travel and booking app, with major travel brands like TUI and First Choice Holidays already on board.

 

Press Release 3

NaviSavi Launches 'Circular Digital Marketing Economy' Initiative in Travel Tech Sector

NaviSavi, a leading video booking travel tech app, is urging tourism organizations to rethink their digital marketing strategies by focusing on local content and giving back to communities they operate in. In an industry where ethical tech practices are often overlooked, NaviSavi is stepping up to support local economies through its innovative app technology.

The United Nations World Tourism Organization (UNWTO) has called for the tourism industry to adopt shorter supply chains and a sustainable circular economic model, particularly for travel-focused communities and destinations. NaviSavi has responded to this call with a new technology approach that prioritizes community inclusion through a circular digital economy.

Revolutionizing Digital Marketing in Tourism

As the tourism sector evolves towards more environmentally and community-conscious practices, NaviSavi is leading the charge by combining authentic, unedited user and business-generated content with a mission to support local communities and promote sustainable tourism.

NaviSavi’s B2C app is also providing B2B video libraries and an interactive feed, allowing users to browse destinations, sample experiences, and plan their trips. By focusing on shorter supply chains and a circular economic model, NaviSavi aims to transform how travelers discover and experience destinations. The app ensures that the first step of any journey feels more like an adventure than homework, thanks to its strictly authentic content. With 4,000 app users, many of whom are local content creators, and a library of 100,000 videos a new digital marketing approach has been created.

Commitment to Community and Sustainability

NaviSavi is dedicated to hiring local creators, promoting local businesses, and offering valuable video content to tourism communities, thereby sustainably boosting local economies. This unique approach supports digital marketing efforts for tourism boards while reinvesting marketing budgets back into traveler and community digital economies.

This innovative platform and community-focused mission present a win-win opportunity for tourism organizations looking to achieve their marketing goals sustainably. By supporting local creators and promoting authentic experiences, NaviSavi is setting a new standard for ethical and impactful travel marketing.

For more information on how NaviSavi can enhance your digital marketing efforts and support local communities.

 

About NaviSavi

A travel video booking app, which has evolved into both a consumer and B2B facing group.

NaviSavi, founded in April 2019, has evolved from starting out in media to a leading B2C app, and B2B service within the travel tech industry. The company is fully remote, with a diverse, international management team working around the globe. 

NaviSavi's innovative approach has attracted an impressive roster of clients, including national tourist boards, airlines, and some of the world’s largest tour operators.

The company has invested heavily in travel technology, and was validated by TechStars, one of America's leading tech investors and the world's largest pre-seed investment group, NaviSavi is poised to transform travel video technology with its innovative video booking systems, and model where users can generate money from their uploads. 

For further information visit: https://navisaviapp.com

About Founder and CEO, Sally Bunnell

Sally Bunnell, the visionary behind NaviSavi, brings a wealth of experience and passion to the company. Recognized as one of the Top 12 TechStars for under-represented  (a distinction awarded to only 2% of applicants) and listed among ASTA Top 6 Entrepreneurs of the Year, Sally is a trailblazer in the travel tech industry.

A seasoned traveler with experiences in 113 countries, Sally was inspired to create NaviSavi after noticing the discrepancies between advertised travel experiences and reality. With over 15 years as a Senior Vice President at a record label and more than 1 billion cumulative YouTube views for her directed and produced content, Sally has a proven track record in creating and marketing short-form video content for Millennials, Gen X, and Gen Z.

Named one of the “Young Industry Leaders in Travel” on Phocuswright’s annual Top 30 List, Sally frequently speaks on industry panels about topics such as short-form UGC video, remote work, and solo female travel. Her leadership continues to drive NaviSavi’s mission to revolutionize travel content and booking experiences.

CONTACT AND EXTRA INFORMATION 

Frank Marr - frank@navi-savi.com

https://www.navisaviapp.com/

NaviSavi Asset Library
 https://drive.google.com/drive/folders/1wWSzZlbiPRrQ7ZwC41PnGdEvJc7cxCj0?usp=sharing

https://www.navisaviapp.com/