Conference programme

Anthropic has established itself as one of the major AI providers and has recently announced Claude Cowork tool which is threatening to up-end the enterprise software sector. How can travel companies use Cowork to spin up entire teams of AI agents and what that means for travel. Where is Anthropic going next and how can it help travel companies reduce head-count and improve efficiency?

An Anthropic client talks about how they have worked together with the company to implement various use cases and how this has saved money, raised revenues and enabled efficiency improvements

The rise of AI-powered search and the dramatic fall-off in direct clicks in search has led many to ask whether a new strategy is required that does not focus on SEO and SEM. The travel sector spends billions every year on search but will companies now have to invest even more. This session explains the concepts of generative engine optimisation (GEO) and answer engine optimisation (AEO) and looks at how to be ready for the new AI age.

Travel Tech Show comes to London off the back of Phocuswright Europe. What were the big talking points from the event?

Travel inspiration is already social. The next leap is native booking, attribution, and inventory access. We hear from two platforms about how they are working with influencers to go from inspo to booking.

Payments are coming to the fore in travel. Stripe launched Instant Checkout with OpenAI, Revolut sign a huge deal with Booking.com for Revolut Pay while Mastercard and Visa made huge strides in tokenisation. Buy now, pay later is growing fast. How will this impact the travel sector and what can we expect next?

It’s a scary thought but sometimes the first time a contract is read fully is when there’s a problem. Many people have felt that feeling of unease when they realise they are on the hook for a tech problem. The “black box” nature of AI also means that companies now have to blindly rely on tech without knowing exactly how it works. This session looks at how to avoid the problems and set up a legal framework that works for all parties.

Carl Benedikt Frey talks about innovation, why it is often strangled by bureaucracy, how to achieve it in a world of AI.

This session shares exclusive research from Phocuswire’s annual survey on what European travellers are looking for. Plus we hear the results of another major European travel industry survey.

Our flagship panel gathers some of the most influential C-suite executives and global thinkers in travel today to discuss the forces shaping our industry, from geopolitics and AI to sustainability, recruitment, DEI, and, of course, the latest in travel technology. Expect bold opinions, fresh perspectives, and a few surprises, as we dare to ask the questions no one else dares to tackle. Always one of the most anticipated sessions on the programme, The Think Tank promises an unfiltered look at the challenges and opportunities ahead.

AI platforms and travel companies have been busy setting up MCPs and ACPs to search and book travel. Here’s everything you need to know about model context protocol and agentic commercial protocol from two people who has built them.

A serial entrepreneur talks about how to turn a flash of inspiration into something that can actually generate revenues and be scaled up into a thriving travel business. We look at the relationships that are vital, the pitfalls to avoid and identifying markets.

Our panel of industry pundits debate five key questions suggested in advance through our website and on the day. Expect forthright opinions and plenty of controversy.