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Turing TheatreAI has moved from answering questions to taking action. With Claude and agentic features like Cowork, travel companies can stand up teams of AI collaborators alongside their people. Anthropic shares what good looks like today, and what separates high-ROI rollouts from expensive experiments.
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Turing Theatre
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Turing TheatreAn Anthropic travel customer shares what they built with Claude, the problems they tackled first, the guardrails that got them live, and the commercial impact they can now point to.
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Turing TheatreThe rise of AI-powered search and the dramatic fall-off in direct clicks in search has led many to ask whether a new strategy is required that does not focus on SEO and SEM. The travel sector spends billions every year on search but will companies now have to invest even more. This session explains the concepts of generative engine optimisation (GEO) and answer engine optimisation (AEO) and looks at how to be ready for the new AI age.
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Lovelace Theatre
As the travel industry pushes toward more seamless, end-to-end journeys, the challenge is no longer just technology—it’s collaboration. In this session, travel technology members of ETOA (European Tourism Association) explore how travel businesses are moving beyond siloed systems to create more connected, ecosystem-driven experiences. We’ll look at real-world examples of interoperability in action, the partnerships enabling progress, and the practical barriers that remain. From data-sharing to platform strategies, our panel of experts will examine what it takes to deliver joined-up journeys across multiple providers. Expect an honest discussion on what’s working, what’s not, and how travel organisations can play a more active role in building a truly connected experience.
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Lovelace TheatreA new generation of travel journeys is playing out entirely inside an AI conversation, where agents search, compare, book and pay on the traveller's behalf. Hear from Anthropic and builders shipping agent-ready experiences today.
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Lovelace TheatreIt’s a scary thought but sometimes the first time a contract is read fully is when there’s a problem. Many people have felt that feeling of unease when they realise they are on the hook for a tech problem. The “black box” nature of AI also means that companies now have to blindly rely on tech without knowing exactly how it works. This session looks at how to avoid the problems and set up a legal framework that works for all parties.
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Lovelace TheatreTravel Tech Show comes to London off the back of Phocuswright Europe. What were the big talking points from the event?
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TravelTech Show Cafe
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Lovelace Theatre
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Turing Theatre
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Turing Theatre
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Turing Theatre
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Tech Huddle Zone
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Tech Huddle Zone
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Tech Huddle ZoneIt’s never been more important to make bookings seamless for travellers with speed and ease the most ...
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Tech Tours
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Tech Tours
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Tech Tours
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Tech Tours
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Turing TheatreOur panel of industry pundits debate five key questions suggested in advance through our website and on the day. Expect forthright opinions and plenty of controversy.
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Lovelace TheatreTravel inspiration is already social. The next leap is native booking, attribution, and inventory access. We hear from two platforms about how they are working with influencers to go from inspo to booking.
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Turing TheatrePayments are coming to the fore in travel. Stripe launched Instant Checkout with OpenAI, Revolut sign a huge deal with Booking.com for Revolut Pay while Mastercard and Visa made huge strides in tokenisation. Buy now, pay later is growing fast. How will this impact the travel sector and what can we expect next?
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Turing TheatreOur flagship panel gathers some of the most influential C-suite executives and global thinkers in travel today to discuss the forces shaping our industry, from geopolitics and AI to sustainability, recruitment, DEI, and, of course, the latest in travel technology. Expect bold opinions, fresh perspectives, and a few surprises, as we dare to ask the questions no one else dares to tackle. Always one of the most anticipated sessions on the programme, The Think Tank promises an unfiltered look at the challenges and opportunities ahead.
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Lovelace Theatre
10:45 Welcome and introduction to the judges
10:50 Finalist presentations (5 minutes each + 2 minutes Q&A):
11:25 Judges’ deliberation
11:30 2025 Winner: Crewfare
11:35 Winner announcement
11:40 Photos with judges and host
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Turing TheatreA serial entrepreneur talks about how to turn a flash of inspiration into something that can actually generate revenues and be scaled up into a thriving travel business. We look at the relationships that are vital, the pitfalls to avoid and identifying markets.
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Lovelace TheatreThis session shares exclusive research from Phocuswire’s annual survey on what European travellers are looking for. Plus we hear the results of another major European travel industry survey.
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