Skip to main content

Conference Programme 2026

  1. Turing Theatre
    Session content developed and sponsored by NFON UK Ltd and by attending, you consent to your data be ...
    nfon
  2. Turing Theatre
    Travel management companies are under pressure to reduce operating costs without sacrificing service ...
    front
  3. Turing Theatre

    AI has moved from answering questions to taking action. With Claude and agentic features like Cowork, travel companies can stand up teams of AI collaborators alongside their people. Anthropic shares what good looks like today, and what separates high-ROI rollouts from expensive experiments. 

  4. Turing Theatre
    Travelers' desire for personalization and the ease of discovery through AI agents has upended an alr ...
    stripe
  5. Turing Theatre
    Session content developed and sponsored by VWO Ab Tasty and by attending, you consent to your data b ...
    ab tasty ltd
  6. Turing Theatre
    An Anthropic travel customer shares what they built with Claude, the problems they tackled first, the guardrails that got them live, and the commercial impact they can now point to.
  7. Turing Theatre
    The rise of AI-powered search and the dramatic fall-off in direct clicks in search has led many to ask whether a new strategy is required that does not focus on SEO and SEM. The travel sector spends billions every year on search but will companies now have to invest even more. This session explains the concepts of generative engine optimisation (GEO) and answer engine optimisation (AEO) and looks at how to be ready for the new AI age.
  8. Lovelace Theatre

    As the travel industry pushes toward more seamless, end-to-end journeys, the challenge is no longer just technology—it’s collaboration. In this session, travel technology members of ETOA (European Tourism Association) explore how travel businesses are moving beyond siloed systems to create more connected, ecosystem-driven experiences. We’ll look at real-world examples of interoperability in action, the partnerships enabling progress, and the practical barriers that remain. From data-sharing to platform strategies, our panel of experts will examine what it takes to deliver joined-up journeys across multiple providers. Expect an honest discussion on what’s working, what’s not, and how travel organisations can play a more active role in building a truly connected experience.

    etoa
  9. Lovelace Theatre
    A new generation of travel journeys is playing out entirely inside an AI conversation, where agents search, compare, book and pay on the traveller's behalf. Hear from Anthropic and builders shipping agent-ready experiences today.
    anthropic
  10. Lovelace Theatre
    It’s a scary thought but sometimes the first time a contract is read fully is when there’s a problem. Many people have felt that feeling of unease when they realise they are on the hook for a tech problem. The “black box” nature of AI also means that companies now have to blindly rely on tech without knowing exactly how it works. This session looks at how to avoid the problems and set up a legal framework that works for all parties.
  11. Turing Theatre
    The travel industry has survived external shocks like terrorism, financial crises and pandemics by w ...
  12. Lovelace Theatre
    Travel businesses are scaling faster than ever, but growth brings a new set of challenges. As compan ...
    airwallex
  13. TravelTech Show Cafe
  14. Lovelace Theatre
    Session content developed and sponsored by Mobi.AI and by attending, you consent to your data being ...
    Mobi ai logo
  15. Tech Huddle Zone
    Session content developed and sponsored by Mobi.AI and by attending, you consent to your data being ...
    Mobi ai logo
  16. Tech Huddle Zone
    Session content developed and sponsored by Anthropic and by attending, you consent to your data bein ...
    anthropic
  17. Tech Huddle Zone
    Session content developed and sponsored by Braze and by attending, you consent to your data being sh ...
    braze logo
  18. Tech Huddle Zone
    It’s never been more important to make bookings seamless for travellers with speed and ease the most ...
    trust payment
  19. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innova ...
    booking systems
  20. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innova ...

    Payment Risk Management & Finance

  21. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innova ...
    search ai
  22. Info Point
    Tech Tours are returning for the 2026 TravelTech Show! With the exhibition hall brimming with innova ...
    travel management
  23. Turing Theatre
    Our panel of industry pundits debate five key questions suggested in advance through our website and on the day. Expect forthright opinions and plenty of controversy.
  24. Lovelace Theatre
    Travel inspiration is already social. The next leap is native booking, attribution, and inventory access. We hear from two platforms about how they are working with influencers to go from inspo to booking.
  25. Turing Theatre
    Payments are coming to the fore in travel. Stripe launched Instant Checkout with OpenAI, Revolut sign a huge deal with Booking.com for Revolut Pay while Mastercard and Visa made huge strides in tokenisation. Buy now, pay later is growing fast. How will this impact the travel sector and what can we expect next?
  26. Tech Huddle Zone

    Technology has never moved faster, yet many travel agencies are still grappling with the same question: where should they invest their time, money and attention?

    As AI and emerging technologies continue to reshape the industry, this interactive Tech Huddle takes a practical look at what is actually helping agencies succeed today. Bringing together perspectives from a travel agency, a travel technology provider and a travel data specialist, we'll explore the role of technology, data, customer experience and human expertise in building stronger, more competitive agencies.

    Join the discussion and share your own perspective on what the next generation of TMCs will be built on.

    Session content developed and sponsored by Kudos Travel Technology and by attending, you consent to your data being shared with the sponsor.

    Kudos logo
  27. Turing Theatre
    Our flagship panel gathers some of the most influential C-suite executives and global thinkers in travel today to discuss the forces shaping our industry, from geopolitics and AI to sustainability, recruitment, DEI, and, of course, the latest in travel technology. Expect bold opinions, fresh perspectives, and a few surprises, as we dare to ask the questions no one else dares to tackle. Always one of the most anticipated sessions on the programme, The Think Tank promises an unfiltered look at the challenges and opportunities ahead.
  28. Tech Huddle Zone
    As AI reshapes the travel industry, traveler expectations around communication, personalization, and ...
    nexer logo
  29. Lovelace Theatre

    10:45  Welcome and introduction to the judges

    10:50  Finalist presentations (5 minutes each + 2 minutes Q&A):

    11:25  Judges’ deliberation

    11:30  2025 Winner: Crewfare

    11:35  Winner announcement

    11:40  Photos with judges and host

     

    trailblazer awards
  30. Turing Theatre
    A serial entrepreneur talks about how to turn a flash of inspiration into something that can actually generate revenues and be scaled up into a thriving travel business. We look at the relationships that are vital, the pitfalls to avoid and identifying markets.
  31. Lovelace Theatre
    This session shares exclusive research from Phocuswire’s annual survey on what European travellers are looking for. Plus we hear the results of another major European travel industry survey.
  32. Tech Huddle Zone
     AI gives everyone the same superpower. What you can do with it depends on your platform.  Session c ...
    intuitive


 

SPONSORS & PARTNERS

Northstar