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Workshop on Increasing ROI as an Exhibitor

Thursday, 04 June - 13:00 BST/14:00 CEST/08:00 ET

To make your exhibitor experience as easy as possible, we've once again partnered with Selling Savvy to deliver a 1.5-hour virtual workshop aimed at exhibitors* to support them with prepping for the show, how to act during the show to maximise ROI, and how to follow up successfully with leads post-show.

*Please note: This session will also include exhibitors from our co-located events, Business Travel Show Europe and TravelTech Show.

Content will include:

  • Consultative vs product selling

  • Setting objectives for the show
  • How to create WOW Factors in every conversation
  • Creating a vibe on your stand and how to act?
  • Information gathering and insightful questioning
  • Being approachable and capturing all leads
  • Speeding up the sales process
  • Being consultative with your follow-up
  • Offer guidance on timeframes
  • CRM and LinkedIn suggestions

Don't worry if you can't join the session live – a recording of the session will be available afterwards in the Training & Resources section of the Exhibitor Zone - you can locate this via the Exhibitor Toolkit. 

*Please note: This session will also include exhibitors from our co-located events, The Meeting Show and Business Travel Show Europe.

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