TravelTech Show 2026 takes place on 24-25 June at Excel London.
Get ready to join the most influential travel technology experts for 1-2-1 meetings, knowledge sharing, the next wave of innovation and the best networking in travel technology.
Join the travel technology industry's most influential leaders
A quick re-cap of when and where
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Conference agenda
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Letter
24 Jun 2026
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Turing TheatreAn Anthropic travel customer shares what they built with Claude, the problems they tackled first, the guardrails that got them live, and the commercial impact they can now point to.
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Turing TheatreThe rise of AI-powered search and the dramatic fall-off in direct clicks in search has led many to ask whether a new strategy is required that does not focus on SEO and SEM. The travel sector spends billions every year on search but will companies now have to invest even more. This session explains the concepts of generative engine optimisation (GEO) and answer engine optimisation (AEO) and looks at how to be ready for the new AI age.
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Turing Theatre
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Lovelace Theatre
As the travel industry pushes toward more seamless, end-to-end journeys, the challenge is no longer just technology—it’s collaboration. In this session, travel technology members of ETOA (European Tourism Association) explore how travel businesses are moving beyond siloed systems to create more connected, ecosystem-driven experiences. We’ll look at real-world examples of interoperability in action, the partnerships enabling progress, and the practical barriers that remain. From data-sharing to platform strategies, our panel of experts will examine what it takes to deliver joined-up journeys across multiple providers. Expect an honest discussion on what’s working, what’s not, and how travel organisations can play a more active role in building a truly connected experience.
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Exhibitors
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Letter
